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ENT I 4.08 Quiz
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Questions in this quiz (9)
1A large car manufacturer purchases materials that it will use to create parts for automobiles. What is the car manufacturer?
- AA retailer
- BA wholesaler
- CAn industrial user
- DAn agent
2A hairstylist cutting the hair of a client is providing which example of a distribution channel?
- AProducer to agent consumer
- BProducer to consumer
- CProducer to retailer to consumer
- DProducer to wholesaler to consumer
3Indirect channels of distribution are usually of which attribute than direct channels?
- ALonger
- BShorter
- CCheaper
- DMore efficient
4A benefit of channels of distribution is which feature?
- AProducers must spend more money.
- BBusinesses can easily obtain products from all over the world.
- CRetailers must spend more money.
- DBusinesses spend more time looking for products wanted.
5A channel task should be performed by the channel member who has which attribute?
- APerforms its best
- BHas the least money
- CHas the most money
- DWants to perform it
6Channel members should share an equal commitment to which component of the product?
- AName
- BPrice
- CQuality
- DPackaging
7Which product would likely use an exclusive distribution pattern?
- AA silk necktie
- BA gallon of milk
- CA home-decoration magazine
- DA large piece of farm machinery
8Marketers determine distribution intensity so they can achieve which outcome?
- AIdeal market exposure
- BComplete market coverage
- CPerfect market balance
- DTotal market saturation
9The first decision that marketers must make when managing channels is performing which action?
- ASetting channel objectives
- BDetermining distribution patterns
- CSelecting channel members
- DDetermining channel responsibilities
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- Description
- ENT I 4.08 Quiz
- Author
- Chad Collins
- Language
- English
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- 36
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