8441151
Description
Quiz by Chad Collins, updated more than 1 year ago
|
Created by Chad Collins
about 7 years ago
|
|
Question 1
Question
A large car manufacturer purchases materials that it will use to create parts for automobiles. What is the car manufacturer?
Answer
-
A retailer
-
A wholesaler
-
An industrial user
-
An agent
Question 2
Question
A hairstylist cutting the hair of a client is providing which example of a distribution channel?
Answer
-
Producer to agent consumer
-
Producer to consumer
-
Producer to retailer to consumer
-
Producer to wholesaler to consumer
Question 3
Question
Indirect channels of distribution are usually of which attribute than direct channels?
Answer
-
Longer
-
Shorter
-
Cheaper
-
More efficient
Question 4
Question
A benefit of channels of distribution is which feature?
Answer
-
Producers must spend more money.
-
Businesses can easily obtain products from all over the world.
-
Retailers must spend more money.
-
Businesses spend more time looking for products wanted.
Question 5
Question
A channel task should be performed by the channel member who has which attribute?
Answer
-
Performs its best
-
Has the least money
-
Has the most money
-
Wants to perform it
Question 6
Question
Channel members should share an equal commitment to which component of the product?
Answer
-
Name
-
Price
-
Quality
-
Packaging
Question 7
Question
Which product would likely use an exclusive distribution pattern?
Answer
-
A silk necktie
-
A gallon of milk
-
A home-decoration magazine
-
A large piece of farm machinery
Question 8
Question
Marketers determine distribution intensity so they can achieve which outcome?
Answer
-
Ideal market exposure
-
Complete market coverage
-
Perfect market balance
-
Total market saturation
Question 9
Question
The first decision that marketers must make when managing channels is performing which action?
Answer
-
Setting channel objectives
-
Determining distribution patterns
-
Selecting channel members
-
Determining channel responsibilities
Want to create your own Quizzes for free with GoConqr? Learn more.