Quiz
buy behaviour
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Questions in this quiz (10)
1I went to buy cat food and I came back with a new toy for my cat as well. this is the result of
- Aan enticing advertising campaign by the supplier
- Ba planned purchase
- Call of the above
- Da pre-determined need state
- Ean enticing offer at the point of sale that prompted an impulse
2the states of B2B buying decision are broadly the same as those of B2C decision
- ATrue
- BFalse
3which of the following are typical of business-to-business relationship
- Apurchase are large and infrequent
- Bdecisions are made on impulse
- Can intermediary is often involved
- Dthe offer is customized
- Ethere is an emphasis on a economic benefit
4which of the following are business-to-business relationships
- Aa market research company selling to a retailer
- Ba seat manufacturer selling to MiNI
- CNATIONAL GRID SELLING TO SOUTHERN ELECTRIC
- DTesco selling to you
- ENestle selling to asda
5community groups represent a growing group of business-business transitions, as more organizations are set up under this remit
- ATrue
- BFalse
6the DMU is
- Adecision making unit
- Bdedicated manufacturing unit
- Cdedicated marketing unit
- Ddecision mitigating unit
- Eall of the above
7business-to-business transitions are always with for profit organizations
- ATrue
- BFalse
8which of the following influence the decision making-process
- Aindividual preferences
- Blife stage
- Cmarketing mix
- Dgroup influences
- Esituational influences
9the procurement of food by government organizations is restricted by legislation
- ATrue
- BFalse
10business-to-business marketing
- Ainvolve consumer contact
- Bis a lengthy process
- Call of the above
- Dcould be between sky and its consumers
- Einvolve quick decision
Information
- Description
- marketing Quiz on buy behaviour , created by tao lisa on 11/05/2017.
- Author
- tao lisa
- Language
- English
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