the objective of trade promotion are to

develop loyalty with the intermediary

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tao lisa 11 questions

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1a media plan gives an outline of the media selected
1. ATrue
2. BFalse
2the promotional mix for B2B is biased toward
1. Apublic relations
2. Bpersonal selling
3. Cadvertising
4. Dsales promotion
3because advertising is used in mass media, it cant effectively target define segments
1. ATrue
2. BFalse
4the objective of trade promotion are to
1. Adevelop loyalty with the intermediary
2. Bbuild product penetration
3. Censure good display impact
4. Dreposition a product
5. Emove stock
5which of the following are features of TV advertising
1. Aone-one communication
2. Bhigh cost
3. Chigh message retention
4. Dregional availability
5. Elimited feedback from consumer
6examples of behavioral campaign are
1. Apublic relations
2. Bprice discounting
3. Cdirect marketing
4. Da teaser campaign
5. Euse of loyalty schema
7the selection and planning of media is done before the development of the advertising
1. ATrue
2. BFalse
8advertising is only used to deliver strategic message
1. ATrue
2. BFalse
9communication planning process is linear not iterative
1. ATrue
2. BFalse
10which of the following are advertising objectives
1. Amarket-share targets
2. Bprofit target
3. Cawareness target
4. Dreach target
5. Esale target

Description: marketing Quiz on advertisng , created by tao lisa on 11/05/2017.
Author: tao lisa
Language: English
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Tags: marketing
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