How People Think

33. Processing Information Best

• People Process Information Best in Story Form
• Let me tell you a story! ... how people best process information
• Beginning (introduce your setting, characters, and situation/conflict)
• Middle (obstacle or conflict)
• End (obstacle comes to climax and is resolved)
• The best stories create emotion and engage the reader.
• Stories can make dry information more memorable and interesting.
• Stories can lead to casual leaps...and may fill in causation when none is there. If not all the information is given within a story our brains tend to fill in the gaps creating a causation.
• "Once there was a young boy helping his mother cook dinner. She stepped away for just
• a minute and when she returned the mixing bowl had fallen on the floor."

34. Learn Best From Examples

• People Learn Best From Examples
• Don't just tell people what to do...Show them!
• Combined text with images and screen shots to show examples.
• Follow along process, it's easier to remember a topic/learn if you work through the actions.
• Example: Step by step instruction are best combined with image examples of the information being explained.
• Video examples are the most effective ways to give an example online. They use movement, sound, and visuals (with no reading) leads these examples to be more engaging and memorable.
• How to Create Quizzes with GoConqr (Embed)
• Caption: This YouTube video, visually shows you with easy step by step instructions how to create quizzes on GoConqr.

35. Driven to Create Categories

• People are Driven to Create Categories
• People naturally put things into categories.
• With a lot of information not organized, people will tend to organize it on their own.
• Create an organization strategy based on who it needs to be designed for.
• Get input from people about what organization makes the most sense to them.
• **keep in mind of the four-item rule from "How People Remember". Break your categories into 4 or less chunks.
• 

36. Time is Relative

• Time is Relative
• The more mental processing you do, the more time you believe passes.
• Provide progress indicators so people know how much time a task is going to take. This allows individuals to mentally prepare for a task and budget time accordingly.
• Break up a task into steps to make it seem shorter and people can think less.
• 
• Caption: Progress indicator

37. Four Ways to Be Creative

• There are Four Ways to Be Creative
• Deliberate and Cognitive Creativity
• You must have a pre-existing body of knowledge about one or more particular topics. One must also be given enough time to work through a topic/problem.
• Deliberate and Emotional Creativity
• Requires quiet time to think and ponder. Step away from the problem. People tend to have an a-ha moment having to do with feelings and emotions.
• Spontaneous and Cognitive Creativity
• Conscious part of the brain stops working on the problem and gives the unconscious part a chance to work instead. *Step away and do a different unrelated activity.
• Spontaneous and Emotional Creativity
• Often one must have a skill (such as musician, artist, writer) to create something from spontaneous and emotional creativity.
• **Allow yourself time to work on a design solution and when you get stuck take a step back (sleep on it).**
• 
• Caption: Image retrieved from primopt.com/2018/12/08/creativity/

38. Flow State

• People Can be in a Flow State
• When one is totally engrossed in some kind of activity. (Their sense of time changes)
• If you are trying to create a flow state:
• minimize distractions
• give constant feedback
• break up difficult stages into smaller tasks (feeling of a challenge and achievement to keep going gives a positive experience)