Point 92
Slides in this set (2)
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- People love having choices but too many choices are hard to digest.
- Sheena Lyengar conducted a study that showed people were initially drawn to an option that offered more variety but were less likely to make a purchase compared to those who went to the option with only a few choices.
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- Try not to offer your customers too many options and stick with just three or four main choices.
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- Description
- People Want More Choices and Information Than They Can Process
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- Mary Moore
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