Quiz
ADVT2509 Models: Weeks 1 - 3
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Fragen in diesem Quiz (26)
1What do you need to have in-order to achieve message integration?
- ATheme Line & Logo
- BCommon Tone & Shared Consistency
- CMessage Consistency & Colour
- DTaglines & Images
- ECommon Tone & Taglines
2What do you need to have in-order to achieve strategic integration?
- AShared Budget, Strong Leadership, Cross-Functional Teams
- BMultiple Audiences, Multiple Communication Disciplines
- CCorporate Mission, Common Objectives, Coordination
- DCommon Objectives, Strong Leadership, Creative Freedom
- EShared Budget, Budget Timeline, Time Management
3What are the Three Processes of Semiotics?
- ABrand or Product Attribute
- BInterpretant
- CSign or Symbol
- DMessage
- EImagery or Video
4What are the three stages of the Response Process?
- ACognitive, Affective, Behavioral
- BAffective, Cognitive, Behavioral
- CBehavioral, Affective, Cognitive
5Attention, Interest, Desire & Action: What model are these steps from?
- AAIDA Model
- BHierarchy of Effects Model
- CInnovation Adoption Model
- DInformation Processing Model
6Awareness, Knowledge, Liking, Preference, Conviction & Purchase: What model are these steps from?
- AAIDA Model
- BHierarchy of Effects Model
- CInnovation Adoption Model
- DInformation Processing Model
7Awareness, Interest, Evaluation, Trial & Adoption: What model are these steps from?
- AAIDA Model
- BHierarchy of Effects Model
- CInnovation Adoption Model
- DInformation Processing Model
8Presentation, Attention, Comprehension, Yielding, Retention & Behavior: What model are these steps from?
- AAIDA Model
- BHierarchy of Effects Model
- CInnovation Adoption Model
- DInformation Processing Model
9What is the Standard Learning Hierarchy sequence?
- ALearn, Feel, Do
- BDo, Feel, Learn
- CLearn, Do, Feel
10What is the Dissonance/ Attribution Hierarchy sequence?
- ALearn, Feel, Do
- BDo, Feel, Learn
- CLearn, Do, Feel
11What is the Low Involvement Hierarchy sequence?
- ALearn, Feel, Do
- BDo, Feel, Learn
- CLearn, Do Feel
12What does Informative represent from the FCB Model?
- AFor highly involved purchases where rational thinking and economic considerations prevail
- BFor highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives
- CFor low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase
- DLow involvement/feeling products where appeals to sensory pleasures and social motives are important.
- AFor highly involved purchases where rational thinking and economic considerations prevail
13What does Affective represent from the FCB Model?
- AFor highly involved purchases where rational thinking and economic considerations prevail
- BFor highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives
- CFor low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase
- DLow involvement/feeling products where appeals to sensory pleasures and social motives are important.
14What does Habit Formation represent from the FCB Model?
- AFor highly involved purchases where rational thinking and economic considerations prevail
- BFor highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives
- CFor low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase
- DLow involvement/feeling products where appeals to sensory pleasures and social motives are important.
15What does Self-Satisfaction represent from the FCB Model?
- AFor highly involved purchases where rational thinking and economic considerations prevail
- BFor highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives
- CFor low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase
- DLow involvement/feeling products where appeals to sensory pleasures and social motives are important.
16Once exposed to Advertisement, what are the Three Cognitive Responses? (Model of Cognitive Response)
- AProduct/ Message Thoughts
- BSource-Oriented Thoughts
- CAd Execution Thoughts
- DBrand Attitudes
- EAttitude Toward the Advertisement
- FPurchase Intention
17What are the two Elaboration Likelihood elements?
- AMotivation
- BAbility
- CCognition
- DExecution
18What are the stages in the consumer decision-making process?
- AProblem Recognition, Information Search, Alternative Evaluation, Purchase Decision & Postpurchase Evaluation
- BInformation Search, Alternative Evaluation, Purchase Decision
- CProblem Recognition, Alternative Evaluation, Purchase Decision & Postpurchase Evaluation
19Price, Warranty & Fuel Economy are what Evaluative Criteria?
- AObjective
- BSubjective
- CBoth
- DNone
20Image, Styling and Perceived Performance are what Evaluative Criteria?
- AObjective
- BSubjective
- CBoth
- DNone
21What are the relevant internal psychological processes?
- AMotivation, Perception, Attitude Formation, Integration, Learning
- BLearning, Integration, Attitude Formation, Perception, Motivation
- CProblem Recognition, Information Search, Alternative Evaluation, Purchase Decision, Postpurchase Evaluation
- DMotivation, Perception, Attitude Formation, Integration, Purchase Decision
22What are Maslow's Hierarchy of Needs?
- ASelf-Actualisation
- BEsteem Needs
- CSocial Needs
- DSafety Needs
- EPhysiological Needs
- FPrimal Needs
- GPsychological Needs
23What is the Perception Process?
- ASensation, Selection of Information & Interpretation
- BSelection of Information, Interpretation & Sensation
- CSelection of Information, Sensation & Interpretation
24What are the two basic approaches to learning?
- ABehavioral Approach
- BCognitive Learning Theory
- CBehavioral Observation Theory
- DObservational Intelligence Approach
25What is the Cognitive Learning process?
- AGoal, Purpose Behavior, Insight & Goal Achievement
- BPurpose Behavior, Insight & Goal Achievement
- CGoal, Insight, Purpose Behavior & Goal Achievement
26What are some Environmental Influences on Consumer Behavior?
- ACulture
- BSubculture
- CSocial Class
- DReference Groups
- ESituational Determinants
Informationen
- Beschreibung
- Foundations of Advertising Models: Weeks 1 - 3
- Autor
- Josh Butler
- Sprache
- English
- Aufrufe
- 94
- Verlauf
- Erstellt am 21 Mai 2015 · aktualisiert am 19 Feb 2016
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