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Unit 7 - Module 49: Attitude Formation and Attitude Change
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- 1Unit Seven - Module 49 Attitude Formation and Attitude ChangeAttitude Formation and Attitude Change
- 2attitudeFeelings, often influenced by our beliefs, that predispose us to respond in a particular way to people, objects, ideas, and situations.
- 3ABC Model of Attitudes (three components)Affective component - how we feel about something
Behavioural component - how we act toward something
Cognitive component - how we think about something. - 4persuasionThe process in which communicators try to convince other people to change their attitudes or behaviours regarding an issue through the transmission of a message in an atmosphere of free choice..
- 5four factors that predict success of persuasionsource - who is persuading can determine success
message - the nature of the message can determine success
target - who is receiving the message can determine success
medium - the way the message is being conveyed can determine success - 6elaboration likelihood modelA theory about the thinking processes that might occur when we attempt to change a person's attitude through communication.
Central Route processing - focus on content and facts of message
Peripheral Route processing - focus on cues outside the central content of message - 7central route persuasionThe process by which attitudes are formed or changed as a result of carefully scrutinizing and thinking about the central merits of attitude-relevant information.
- 8peripheral route persuasionthe process by which attitudes are formed or changed as a result of using peripheral cues - factors that is external to the merits of an argument such as attractiveness of the messenger
- 9complianceCompliance involves changing your behaviour in some way because someone else requested you to do so. While you may have had the option to refuse the request, you chose to comply.
- 10foot-in-the-door phenomenonA persuasion tactic that aims at getting a person to agree to a large request by having them agree to a modest request first.
- 11door-in-the-face phenomenonA persuasion tactic that aims to convince a person to comply by making a large request that the respondent will most likely turn down. The respondent is then more likely to agree to a second, more reasonable request, than if that same request is made in isolation.
- 12reciprocity normA social norm where if someone does something for you, you then feel obligated to return the favour.
- 13cognitive dissonance theoryThe mental conflict that occurs when a person’s behaviours and beliefs do not align.
- 14Leon FestingerAmerican social psychologist, best known for cognitive dissonance theory.
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- Grade 12 Psychology (Unit Seven - Social Psychology) Karteikarten am Unit 7 - Module 49: Attitude Formation and Attitude Change, erstellt von Greg MacPherson am 12/08/2021.
- Erstellt von
- Greg MacPherson
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