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Definitions

Katrina anastasi Englisch 67 Karten

Karten in diesem Stapel (67)

  1. 1Ad FraudIt is the practice of fraudulently representing online traffic, impressions, clicks, conversion or data events in order to generate revenue. Also referred to as Invalid Traffic (IVT).
  2. 2Ad NetworkProvide an outsourced sales capability for publishers and a means to aggregate inventory and audiences from numerous sources in a single buying opportunity for media buyers.
  3. 3Ad TraffickingThe process of setting up ads in the adserver so that when an ad request is made to the ad server the correct ad will be returned and played.
  4. 4Addressable TVTechnology that lets you show different ads to different audience segments watching the same TV program on internet protocol TV (IPTV) and set top boxes. Those segments could be defined by behavioral, demographic, and geographic factors from 1st, 2nd, or 3rd party data sets.
  5. 5ATD (Agency Trading Desk)Technology used to manage programmatic media acquired through a bidding system
  6. 6AttributionThe process of connecting an ad event to a consumer action or desired response. Advertisers work with attribution modelling to quantify the contribution of various media activity to the performance of a campaign.
  7. 7Audience VerificationAn auditing service that allows advertisers to control that ads are actually served to the intended targeted profile of audience
  8. 8Audio OnDetection that audio content of an ad was played. This could be audio for an audio specific ad or audio for a video ad.
  9. 9Behavioural TargetingThe practice of using individuals’ web-browsing histories for targeting. Interest, environments and online activity are tracked from past online activities, using cookies.
  10. 10Black ListA blacklist is a list of IP addresses that are suspected to be sources of spam, or are suspected to be fraudulent and have been placed on an anti-spam database. Public blacklists are databases that are openly available, but companies often also have their own private black lists
  11. 11Bot Traffic (Or Non-Human Traffic)Bot Traffic consists of ad impressions made by bots rather than humans. Bots, or web robots, are software applications that perform simple tasks on the Internet. While they have some constructive uses, they are most often associated with fraudulent activities, such as mimicking a human's view of an ad
  12. 12Bounce RateRefers to the percentage of a given page's visitors who exit without taking an action on the page or website.
  13. 13Brand Safe/Blocked %Percentage of impressions that were displayed in brand safe environments. Technology can be used to block ads appearing on webpages where its appearance might negatively impact the Advertiser's brand.
  14. 14Brand SafetyA brand's exposure to an environment and/or context that will damage or be harmful to the brand. This could be an ad pubished next to, beore, or within an unsafe environment such as religious extremism or CENSOREDography.
    Not to be confused with 'Brand in-appropriateness/Brand un-suitability'.
  15. 15Branded PostsWhere a brand might make and label content and send through social networks.
  16. 16Contextual targetingA basic level of targeting by placing the Ad on sites or in relevant sections for the advertiser. Allows your Ad to be seen in the “right place”, where a user may expect and want to see your Ad.
  17. 17Dark / sponsor postA page post created in Power Editor that will appear in News Feed but not on your Page. It allows you to create an ad for that post without it appearing on your Page's Timeline. This can be useful for example for a special offer for a new travel insurance prospect that you don’t want existing policy holders to see.
  18. 18DCO (Dynamic Creative Optimisation)A display ad technology that creates personalised ads based on data about the viewer at the moment of ad serving
  19. 19Deal IDA unique number assigned to an automated ad buy that allows the buyer and seller to identify one another
  20. 20Deal IDA unique number assigned to an automated ad buy that allows the buyer and seller to identify one another
  21. 21DSP (Demand Side Platform)A technology platform that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.
  22. 22Earned MediaMedia activity relating to a company or brand that is generated by external sources such as customers or journalists
  23. 23First party dataFirst-party data is YOUR data. This can include data from behaviours, actions or interests demonstrated across your website(s); data you have in your CRM; subscription data; social data; or cross-platform data from mobile web or apps. EXAMPLE – your client’s data.
  24. 24ForumAn area on a website (or an entire website) dedicated to user conversation through written comments and message boards)
  25. 25GIVT - General Invalid TrafficTraffic that comes from known non-human sources on publicly available IP lists.
  26. 26Impression ShareThe number of impressions delivered divided by the number of total eligible impressions. Some brands like to use this as an indicator of market share, more accurate to use it as an indicator of your participation, relevance and bid strategy in auctions.
  27. 27In-view %Ad Ad with appears in a viewable space on the users screen. Percentage of impressions that met the agreed viewability standards.
  28. 28InventoryThe aggregate number of opportunities for a publisher / media owner to display advertisements to visitors
  29. 29IP addressThis series of numbers and periods represents the unique numeric address for each Internet user
  30. 30ITD (Independent Trading Deck)Third party company that license and supports DSP technology to act as a trading desk for Advertisers/Agencies
  31. 31IVT % (Invalid Traffic %)Percentage of fraudulent (non human) traffic. Also referred to as Ad Fraud %.
  32. 32ListingsA listing is a website’s presence in a search engine or directory, and is not necessarily indicative of its search-engine positioning
  33. 33Long-tail AdAggregated inventory from less popular or well-known publisher sources. Programmatic enables advertisers to combine disparate sources of long-tail inventory to reach highly targeted niche audiences
  34. 34MicroblogA social media utility where users can share short status updates and information
  35. 35Native AdvertisingA form of online advertising that matches the form and function of the platform on which it appears. For example,an article written by an advertiser to promote their product,but using the same form as an article written by the editorial staff. The word "native" refers to the content's coherence with other media on the platform.
  36. 36Open Exchange or Open Market PlaceA biddable open market system in which any seller can make digital inventory available for purchase by any buyer
  37. 37Organic ListingsAlso known as “natural” listings, these are search-engine results that have not been purchased
  38. 38Outbound LinkAny link on a webpage that will direct you to a different webpage.
  39. 39Page RankA method of measuring the popularity of a webpage
  40. 40Partner categoriesInclude data from trusted data partners. The data from these partners allows you to target people based on certain attributes like their income and whether or not they're a homeowner. You may also be able to target people based on things they do off of Facebook, like purchasing a new truck.
  41. 41Pay-for-performanceA paid-search system nearly identical to (and essentially synonymous with) pay-per-click
  42. 42PMP (A Private Marketplace)An invitation only RTB auction where one publisher or a select number of publishers invite a select number of buyers to bid on its inventory
  43. 43PortalA joint ventures between big local media players, global sites and publishers who own multiple sites.
  44. 44Power EditorFacebook advertising tool designed for larger advertisers who need to create lots of ads at once and have precise control of their campaigns.
  45. 45PremiumPremium inventory is ad space on a site that a publisher has deemed higher-quality, and subsequently attempts to sell at a higher price.
  46. 46Private ExchangeA biddable environment in which a publisher can limit access to inventory to certain advertisers with established pricing rules
  47. 47ProgrammaticAutomated buying and selling of inventory in real time, using technology and data
  48. 48Quality Scoreearch Engine’s estimate of the value of your ad, based on click through rate, ad relevance and the landing page experience (landing page experience includes relevance of content to the search query, and other factors such as site load speed, mobile optimisation etc). The higher your quality score, the better your ad will perform and the lower your CPC
  49. 49Remnant InventoryA publisher’s non-premium inventory, which is usually sold at a discounted rate by a third party via non-guaranteed programmatic buys.
  50. 50ROI (Return on Investment)ROI is the percentage of profit from a given digital marketing activity
  51. 51RTB (Real Time Bidding)A type of programmatic buying by which multiple parties submit bids on inventory in real time
  52. 52Search QueryKeyword string or question typed into a search engine by a user
  53. 53Second party dataSecond-party data is basically first-party data that you are getting directly from the source. You can make a deal with a particular publisher, whether through your DMP or elsewhere, to offer specific data points, audiences, or hierarchies to that other company. The terms of sale are determined by both parties in advance, and this sharing of high-quality first-party data gives you access to many non-endemic audiences you might not have previously been able to reach. EXAMPLE – Fairfax, News Corp data
  54. 54SEO (Search Engine Optimization)Search Engine Optimisation. A Marketing discipline focussed on growing visibility in organic (non-paid) search engine results
  55. 55SIVT - Sophisticated Invalid TrafficSIVT traffic that is more difficult to detect and requires advanced analytics and significant human intervention to analyse and identify.
  56. 56SSP (Supply Side Platform)technology platform to enable web publishers to manage their advertising space inventory, fill it with ads and receive revenue.
  57. 57StreamingThe delivery of video or audio content stored in bits which enables it to be played in real time and without viewers having to wait for all the data to arrive.
  58. 58Text AdsText based ads on the search network, can also have ad extensions, with phone numbers and maps, shopping ads, app downloads or image ads
  59. 59Third party dataThird-party data is generated on other platforms and often aggregated from other websites. There are many companies out there that sell third-party data, and it is accessible through many different avenues. EXAMPLE – Lotame, Blue Kai, Eyeota
  60. 60Unique BrowserNumber of devices accessing a web page. Note that this is a computer not a person, so the number of UB’s can be higher than the population.
  61. 61Unique VisitorVistors to a website that are counted once in a given time period
  62. 62User SitemapA page containing structured links to every other important page on a particular website grouped by topic or navigational hierarchy
  63. 63User-generated ContentIs widely available for free ie YouTube, Break etc - not considered premium content
  64. 64VAST (Video Adserving Template)VAST is a specification developed by the IAB for serving video ads. It provides a generic framework for embedding in-stream video ads, and is designed to facilitate and standardize the communication between video players and video ad server
  65. 65ViewabilityIs the abiliity for the digital ad to be seen by an actual consumer.
    An online advertising metric that aims to track only impressions that can actually be seen by our users
  66. 66VTR (View Through Rate)The percentage of all video ads that play through their entire duration to completion. Also known as Video Completion Rate (VCR).
  67. 67White ListA white list is a database of approved websites where an advertiser is happy for its ads to appear. It's opposite number is a black list

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Beschreibung
Karteikarten am Definitions , erstellt von Katrina anastasi am 28/04/2018.
Erstellt von
Katrina anastasi · Apr 2018
Aktualisiert
29 Apr 2018
Aufrufe
13
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