Karteikarten
OMNICHANNEL
Karten in diesem Stapel (4)
- 1ATTRIBUTION MODELQuantify the influence of each ad impression on the conversion.
Goal: understand real customer journey + create the best media mix - 2De-duplication model (Single-touch)Attributing sale/lead to single CPA.
First-click or Last-click attribution. - 3Multi-touch modelQuantifies influence considering the position of the source.
- 4Engagement modelQuantifies influence each action/channel.
Based on user engagement through micro-conversion.
Informationen
- Beschreibung
- Karteikarten am OMNICHANNEL, erstellt von tania queuche am 23/10/2019.
- Erstellt von
- tania queuche
- Aufrufe
- 7
- Tags
- Bewertung
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