Digital Marketing Analytics

Start with the mind maps

Begin with the mind maps on Google digital analytics. They introduce qualitative and quantitative data and connect analytics with improving the online experience. One map looks at customer data across touchpoints and information gathered through surveys. Use these ideas to distinguish the kinds of information an analytics exercise might draw on.

Another map brings together data availability, hardware, analytics and stages of a customer experience. It offers a different way to organize the ideas before moving on to the questions.

Test your understanding with quizzes

The Google Analytics Quiz includes questions about organic search and clicks from free search results. The Digital Marketing Analytics quiz asks about search relevance, links and anchor text. These are useful places to practice reading and applying search-related concepts.

For a focus on website activity, look at the quiz on Google Analytics sessions. It asks about inactivity and when future activity is attributed to a new session. Another quiz includes questions on conversion rates for banner ads and ad viewability.

Use maps and quizzes together

After working through a quiz, return to a relevant mind map and connect the question terms to the ideas shown there. A map also brings together web analytics, interactions with content and donations. The flashcards introduce attribution and engagement models, including single-touch and multi-touch models.

These resources cover different aspects of the topic, so a quiz and a map may not cover exactly the same details. Use each resource to focus on the concepts it presents.

Place the topic in its unit

Digital Marketing Analytics is a section of the Digital Marketing unit in Marketing, advertising and sales. The resources offer ways to study analytics within that unit, from data and search to sessions and attribution.

Choose a map to start with, then work through a related quiz.