The Consumer’s Culture

The Consumer’s Culture

1. Functions(Culture...)

   • Difines situation
   • Provides consumer behavior
   • Defines attitudes, values, goals.

2. Ethnocentricism

   • Tendency of each society to place its own culture pattern at the center of things
   • Encourage the solidarity of the group
   • Hinders the understanding or the cooperation between groups
   • Conflict often leads to social change

3. Cultural Relativism

   • Idea that all norms, beliefs, and values are dependent on their cultural context and should be treated as such

4. Characteristics

   • Culture is social because it is the product of behavior
   • Culture varies from society to society
   • Culture is shared
   • Culture is learned
   • Culture is transmitted among members of society
   • Culture is continuous and cumulative