5) How did you attract/address your audience?

5) How did you attract/address your audience?

1. Gender

   • Our gender is female.
     • To address our female audience we have...
       • used all female main characters
       • Used costumes which would appeal to females (dresses, pretty eye make-up)
       • revolved our story around two sisters
       • have a male antagonist
       • used delicate, peaceful music
       • the violence is mild

2. Age

   • Our audience is aged 15-24 years
     • To appeal to our age group we used actresses who were either 16 or 17 years old - a very neutral age in the audience age group
     • we used modern, electronic music to attract our young audience
     • we used modern and popular fashion for our costumes
     • there is a lot of action to keep the attention of the young audience

3. Nerds/Geeks

   • we have used Norse mythology to attract our audiences stereotype
   • nerds are typically social outcasts, we have a socially outcasted character (Luineth) whom they can relate to
   • our film is set in a make-belief enchanted forest which a normal protagonist finds herself in; this attracts our audience because they tend to watch fantasy movies for escapism and would like to think the same can happen to them
   • our film has a heavy storyline and high-potential for created a large merchandise, nerds are known for collecting lots of merch for films they love