Memory

Memory

1. Short Term Memory

   • Duration: less than 18 seconds if no rehearsal
     • Peterson and Peterson
   • Encoding: acoustic
     • Baddeley
   • Capacity: 7 +/- 2 chunks
     • Miller
     • Jacobs

2. Long Term Memory

   • Duration: potentially unlimited
     • Bahrick
     • Shepard
   • Capacity: potentially unlimited
   • Encoding: semantic
     • Baddeley

3. Duration

   • how long the information lasts

4. Capacity

   • how much information

5. Encoding

   • how info goes in & its format