Explanations of Conformity

Explanations of Conformity

1. Informational Social Influence

   • Normally when we are in a new or ambiguous situation
   • We are unsure what is right or wrong
   • This is a cognitive process (thinking)
   • When decisions have to be made quickly

2. Normative Social Influence

   • This is an emotional process
   • Gain Social Approval
   • Prevent Rejection
   • Often occurs with strangers
   • Stressful Situations when we need social support