Zusammenfassung der Ressource
MEDIA
INFLUENCE
- Media
Influences
on social
behaviour
- Video Games
- Explanations/Studies:
-Anderson et al (2007)
report powerful effects
on agression for violent
video games. -Gentile et
al (2004) amount of
video game play did not
correlate with
arguments or physical
fights. -Violent video
game play associatedd
with decreased activity
in anterior cingulate
cortex (ACC)
- Evaluation: -underestimated
claims, evidence far from
conclusive. -weak data. - can they
be cathartic? Remains a possibility
-validity of knowledge, evidence of
a publication bias in research in
this area.
- Prosocial Influences
- Explanations: -The
pervasiveness of
television. -Exposure
to prosocial messages
clearly evident. -Social
learning theory.
-Developmental
trends in prosocial
influence.
- Research: -Mares (1996)
gave evidence for influence
on positive interaction,
alteruism, self-control and
anit-stereotyping. -More
consistent effects found
for girls then boys. -Effects
stronger among higher
socio-economic groups.
- Evaluation: -Children
studies cant easily be
generalised.
-Prosocial messages
more subtle than
antisocial themes.
-Greater effect on
young children,
contrary to
development trends.
- Antisocial Influences
- Explanations: -Observational
learning- imitation (bobo doll
studies), but little research
suppourt for this. -Demand
Characteristicsand artificial
setting. -Cognitive priming.
-Desensitization
- Research: -Some
studies suggest a sleep
effect for media
influence.- Resesarch
suggests that children
are 'media literate'.
- Evaluation: -inconclusive case
for media effects. -The nature
of the audience (hagell &
Newburn). -Methodogogical
problems (lab and naturalistic
problems. -Studies lack
external validity.
- Persuasion,
attitude
and change
- Decision Making
- Cognitive
dissonance
- Self-perception
Theory
- Effectiveness
of television
- Psychology
and
advertising
- Advertising
and
children
- Persuasion
- HYM
- ELM
- The
psychology
of celebrity
- Attraction of celebrity
- social
psychological
explanations
- Evolutionary
explanations
- Intense Fandom
- Celebrity Worship
- Stalking