Persuasion

Persuasion

1. Reciprocation

   • Use favors
   • Effective when perceived as honest

2. Commitment & consistency

   • Tendency to remain loyal to your choice
   • Lowballing - offer a low price to get business

3. Social proof

   • "bandwagon effect"
   • Based on insecurity
   • What others are doing/fit in
   • People influenced by what they think & what they think other people think

4. Liking/popularity

   • More likely to adopt an action if someone you like does it
     • Attractiveness
     • Similarity
   • Popularity attracts attention

5. Scarcity

   • Products perceived as more valuable when scarce