Mind map
Persuasion
Map content
Persuasion
Reciprocation
- Use favors
- Effective when perceived as honest
Commitment & consistency
- Tendency to remain loyal to your choice
- Lowballing - offer a low price to get business
Social proof
- "bandwagon effect"
- Based on insecurity
- What others are doing/fit in
- People influenced by what they think & what they think other people think
Liking/popularity
- More likely to adopt an action if someone you like does it
- Attractiveness
- Similarity
- Popularity attracts attention
- More likely to adopt an action if someone you like does it
Scarcity
- Products perceived as more valuable when scarce
Information
- Description
- Mind Map on Persuasion, created by hannahtosolini on 23/05/2014.
- Created by
- hannahtosolini
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