Supporting Healthy Lifestyles

Seite 1

Page 1-Mind map

Emotional Health Summary

Emotional health is an important part of overall health. People who are emotionally healthy are in control of their thoughts, feelings, and behaviours. They are able to cope with life's challenges. Emotional health can be improved by using certain techniques and exercises which can be tailored to suit a range of ages, needs and problems. It is one of the largest problems facing modern society as people are attempting to live more stressful and action packed lives.

Physical Health Summary

Physical activity or exercise can improve your health and reduce the risk of developing several diseases like type 2 diabetes, cancer and cardiovascular disease. Physical activity and exercise can have immediate and long-term health benefits. Most importantly, regular activity can improve your quality of life. Physical Health is an evolving ideal in modern society. People are becoming more concerned with what they look like and how they can acieve certain millstones. While exercising people are beginning to use more and more sophisticated technologies to help they monitor their progress as well as plan to reach their goals.

Environmental Health Summary

Environmental health is the branch of public health concerned with all aspects of the natural and built environment affecting human health. It means educating people about the importance of our countryside and greenery by exploration and learning. Teaching in school and awareness could widen peoples knowledge which could lead to better outcomes in the long term.

Problem

They youngest people in our communities will one day be responsible for the care and development of our green areas and countryside. However quite frequently they don't have enough exposure to the our doors and don't know the wonders that these areas can contain. I will conduct some research into current knowledge and opinion of the outdoors and create an activity pack to inspire learning and development.

Seite 2

Page 2- Product analaysis 1

Product 1- Knowing Your NHS

Knowing your NHS: NHS England and NHS Improvement have produced an activity plan for teachers, educators and NHS health professionals to help young people understand NHS services and the appropriate ways to access them. The lesson is for Key Stage 3 pupils (11-14 year olds), but teachers are encouraged to adapt the content for their classes and other year groups.

Young people will learn more about a variety of NHS services available to them in their local area. They will discuss any experiences they’ve had of the various NHS services. This may have been accessing NHS.uk for health information; self-care or first aid; visiting a pharmacy, GP practice or dentist; calling NHS 111, going to an Urgent Treatment Centre (or other similar services), accident and emergency (A&E) or dialling 999.

The kit includes cards for matching exercises, injury and illness scenario guides, a complete guide book, a power point, stickers and more. This allows children to learn in an interactive and fun way, while giving the teachers the ability to advise their students about how to look after themselves and those around them. The cards and scenarios, provide the necessary interaction for the children to endure an activity which could otherwise be considered boring, and encourages them to learn more about a very important subject. I also like the use of the power point that briefs the teachers, as it gives them a greater overall knowledge or the different aspects of the activity pack.

The main materials that are used is card and paper, which means that the whole resource is recyclable and sustainable. It also means that it is relatively inexpensive for the amount of vital life lessons that it is teaching children.

Seite 3

Page 3- Product analysis 2

Product 2- Fit bit

Fit bits are activity trackers, wireless-enabled wearable technology devices that measure data such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics involved in fitness. They come in a range of colours, sizes and models to fit the preference of the wearer. With the sizes ranging from14.0-22.4 cm, the collection fits the majority of the population. They are usually priced from £50-£200 depending on design and personalised touches, which could be considered very expensive but considering the fact that they can be waterproof, have Bluetooth systems and connect to other technology the price is reasonable. Despite this the price range demonstrates that small embellishments can increase the price massively, and I don't necessarily think that these are important. They have a wide market range as the can be changed to suit the needs of all ages and abilities, however buyers are usually active people. Furthermore the fact that the devices can be connected to the internet, allows data to be collected to collect national statistics. Other products that are similar include smart watches from Samsung and Apple but these are not just sport focused. A downside to the Fitbit is that they are made from non recyclable materials which means that once the product is broken or the owner wants to throw it away, most of the internal elements will need to be thrown away. However clear, easily recyclable PET box that the products are sold in is much better for the environment. Possible safety issues include contribute to skin irritation or allergies in some users, the ability to shock if charging while being worn and screen cracking which could cause glass splinters.

Seite 4

Page 4 -Target Maret

Teachers: Due to the fact that my education pack is aimed at children's education, the target market is going to be teachers and primary school officials. This is because they are the people who source the resources and will eventually chose the activities that their class partake in.

Cost: the cost is going to be very important as school nowadays have little funding for activities that don't fit into the traditional curriculum. The average cost annually per primary school student is £1,700 which has to cover all books,resources, as well as covering wages ect. This means that teachers must receive reusable kits that can be purchased at a low cost, but also achieve a good level of learning and development.

Environment: Another concern that will be at the forefront of every teachers mind is the impact on the materials on the environment, especially as the kit is focused on environmental education. This means that each individual element must be considered to chose the most sustainable and recyclable product available. The products must also be reusable and use materials that don't have a high carbon footprint.

Safety: As the children are young a very important consideration is safety. There must be no sharp edges or small parts that risk children swallowing elements. Also everything that enter/is used in schools must have the approved marks and tested qualifications. As am making an instruction booklet as well as the internal products for the activities, there must be an adequate amount of information demonstrating how to best teach/ carry out each exercise with a large group of young participants.

Function: At the end of the day this is a learning resource. This means that it must achieve its aim and increase children's knowledge of the environment and make them more comfortable in the outdoors. The product must achieve this in a fun interactive way which allows children to engage, while also enabling the teachers to direct in an easy way. Teachers are going to be attracted to clear easily interpreted images which means the booklet within should be very informative.

Children

The children this kit will be aimed at will be around the ages of 5-7 which means that the activities ust be engaging and the safety/shape of the internal items is very important aspect to consider.

Safety: The products that the kit contains should be free from sharp dangerous edges as well as eliminating dangerous substances (i.e.. chemicals in paint) and small objects. When packaging the product, it is also vital to consider the use of plastic bags which can be very dangerous for young children.

Enjoyment and Learning: From research it is shown that, 5 year olds can only hold their attention for 5 mins when assigned a certain task, so the activities must be relatively quick and easy for them to partake in. This means that while it is important to include bright colours and vivid images, it is also vital to make safety information and practical instructions very clear.

Seite 5

Page 5- Client Profile

Susan Norris is the teacher of a year 2 class, who wants to enrich the learning environment of her class. She was brought up in the countryside and really values the effect that the outdoors can have on young people. She was born in a small Wiltshire village, and with her new life in Bristol wants to encourage the next generation to care for their green spaces. She lives with her husband David, who is also a teacher, in the suburbs and has a young daughter called Emily.

Hobbies: Some of Susan's hobbies include swimming at her local leisure centre and playing the piano in the community orchestra, as well as to her students at school.

Style: Susan believes that learning should take place in an uncluttered, but interactive space. Just live her home, she takes great pride in her classroom and tries to keep it as tidy as possible. The product should take up minimal storage room and be easy to stack and store.

Materials: Susan insists that the nature kit must be easy to use and explain to her class, while also encouraging them to learn important skills for later life. She also say that it must include all of the materials needed for each activity, as to ensure safety and maximum enjoyment for the children. Her bosses have said that the pack must have passed all the necessary certificates and legislations that allow it to be used in the school.

Seite 6

Cliant interview/ letter

Email to Primary Schools

Dear …………………………………..

I am writing to you in order to gain knowledge and achieve an insight into activities that primary school children enjoy and learn from participating in. I am doing GCSE DT in which my brief is to increase awareness of healthy lifestyles and to identify a creative way in which children understand about themselves and the environment around them.

I have decided to design a package that children use outdoors to become more familiar and comfortable in the countryside. I want to include materials for the activities, as well as a guide book to make it easy for the teacher to explain and understand. I was wondering if you could think of some vital concepts/safety points to consider are eg. No small objects, sharp corners.

Thank you for taking the time to read this email, and please could you get back to me as soon as possible with your feedback. Your insight is envaluable to this project.

Yours sincerely,

Molly Turner

Seite 7

Possible materials

Bottles and jars made from glass or plastic are used for liquids, granules and powders.

Boxes and cylinders made from card are used for granules, powders and whole items.

Plastic bags are used for food products and small loose items, eg snack foods and sweets.

Cans are used for food products. Drinks cans are made from aluminium and food cans are made from tin-coated steel (tinplate).

Bubble packs consisting of a stiff plastic bubble made by vaccuum-forming fixed to a card backing - are used for small products, eg stationery items, toys and screws.

Shrink-wrapping - soft plastic vaccuum formed onto card backing - is used for some small products, eg DIY products and toys.

Packaging Regulations

The information given on packaging is regulated by laws and standards. Some of the most important principles are that:

the name of the company that made the product should be visible on the packaging. This is required by law.

the contents of the product (and its packaging) should be listed. This is required by law.

health and safety information about using the product should be given. This is required by law.

information about safely disposing of the packaging or container after use should be given

a bar code should be displayed for stock control and pricing purposes

instructions for recycling the product and/or its packaging after use

Finishing Techniques

Finishing techniques and their uses

ProcessesUsesCostComment

Varnishing (water-based, oil-based, ultraviolet)

- Protection and enhancement

- Book covers and packaging

Low

- Easy process, but ink must be dry

- Water-based ink needs special machine

- Oil-based is cheapest

- Ultraviolet very smooth, but ink must be completely dry

Laminating

- Protection and enhancement

- Book covers, packaging and special print jobs

Expensive

- Plastic film applied to the paper or card on one or both sides

- Good for protecting products that are handled a lot

Embossing

- Gives visual and tactile effect

- Business stationery, invitations and packaging

Expensive

- Requires special press tools to be made

- The shape is pressed into the paper or card using steel dies

Foil applications

- Enhancement on special work

- Book covers and photograph albums

Expensive

- The design is stamped on the material through a metal foil

- This forces the foil into the surface of the material

Cardboard

Cardboard is a generic term for heavy-duty paper-based products having greater thickness and superior durability or other specific mechanical attributes to paper; such as fold ability, rigidity and impact resistance. The construction can range from a thick sheet known as paperboard to corrugated fibreboard which is made of multiple corrugated and flat layers.

Various card stocks

Various types of cards are available, which may be called "cardboard". Included are: thick paper or pasteboard used for business cards, aperture cards, postcards, playing cards, catalogue covers, binder's board for bookbinding, scrapbooking, and other uses which require higher dura

Paperboard

Paperboard is a paper-based material, usually more than about ten mils thick. It is often used for folding cartons, set-up boxes, carded packaging, etc. Configurations of paperboard include: 1.) Containerboard, used in the production of corrugated fibreboard. 2.) Folding boxboard,

Corrugated fibreboard

Corrugated fibreboard is a combination of paperboards, usually two flat liners and one inner fluted corrugated medium. It is often used for making corrugated boxes for shipping or storing products. This type of cardboard is also used by artists as original material for sculpting.

Seite 8

Existing Products

Environmental art

Look at the patterns found in nature and encourage children to use the natural world as inspiration for their art. Activities involve skills such as art, literacy and evaluating work.

Art education pack (PDF, 250KB)

You will also need copies of the Woodland Trust's spider web worksheet and tree faces guides.

Register with the Royal Forestry Society website to download their free art worksheet on shapes in the woods.

Back in the classroom, you can also do our fingerprinting activity (Word, 263KB).

Woodland tales

Activities in this pack can be done at any time of year, although autumn is a particularly fun time for visiting woods.

Woodland tales instructions (PDF, 226KB)

If you are working with a group of 30, we recommend taking two copies of the instructions and five copies of the Story Stick (PDF, 405KB).

After your visit, try our woodland tales follow-up activities (Word, 261KB).

Senses

Explore how our senses of sight, touch, smell and hearing can help us to learn about the natural environment.

Senses education pack (PDF, 245MB)

Everything you need for this activity is in the downloadable pack.

Seite 9

Intended Environment

The kit is intended for outdoor use so it needs to be portable and eco-friendly. As they are also intended for the use of children they should be durable and strong without sharp edges as to be safe. The product should reflect the colours that naturally arise in nature as to give an immersive experience.

Seite 10

Page 4- Product analysis 3

Create Your Own Woodland Animal Suitcase

This is a crochet kit that enables the customer to produce three stuffed toys including a bear, fox and bunny. They are all bright colours which young children would be attracted to. They also have soft texture and a small shape

The set includes everything you'll need to get started, with stuffing, coloured yarn, a needle, crochet hook, eyes, noses and instructions all stored compactly in the suitcase. Work on the woodland creatures one at a time and then enjoy cuddling up with the finished designs!

Size: 30 x 25 x 10cm (11.8 x 9.8 x 3.9 inches)

Includes stuffing, coloured yarn, a needle, crochet hook, eyes, noses and instructions

Makes three animals: a fox, bunny and bear

Store all of the pieces inside the suitcase easily

Suitable for ages seven years and over

https://www.hobbycraft.co.uk/create-your-own-woodland-animal-suitcase/638656-1000

Seite 11

Packaging and Branding

The packaging of products is one of the most important aspects for every company. Well-thought-out and planned packaging techniques can inhibit or enhance sales. It is financially burdensome to a company to change packaging regularly, while it also often causes product identification problems for the consumer.

Packaging fulfils the following functions:

containing and holding the product

protecting the product from damage

informing the customer about the product

creating brand identity to promote and help sell the product

making it convenient to carry, use and store the product

Types of packaging

Bottles and jars made from glass or plastic are used for liquids, granules and powders.

Cartons made of of cardboard with tabs that are glued together to create a 3D shape.

Boxes and cylinders made from card are used for granules, powders and whole items.

Plastic bags are used for food products and small loose items, eg snack foods and sweets.

Cans are used for food products. Drinks cans are made from aluminium and food cans are made from tin-coated steel (tinplate).

Bubble packs consisting of a stiff plastic bubble made by vaccuum-forming fixed to a card backing - are used for small products, eg stationery items, toys and screws.

Shrink-wrapping - soft plastic vaccuum formed onto card backing - is used for some small products, eg DIY products and toys.

Packaging that I am considering

I like the idea of these card carrier lunch box designs. I think that they are practical for the children to carry as well as being safe. They also have good environmental qualities as they are made from card which is made from trees and is therefore an infinite resource as well as being recyclable. It would also make delivery easier as the environment packs could be assembled at each individual school, meaning that storage would be more efficient.

Cardboard is a generic term for heavy-duty paper-based products having greater thickness and superior durability or other specific mechanical attributes to paper; such as foldability, rigidity and impact resistance. The construction can range from a thick sheet known as paperboard to corrugated fiberboard which is made of multiple corrugated and flat layers.

Product anaysis -Graze

Colour theory

In the visual arts, colour theory is a body of practical guidance to color mixing and the visual effects of a specific color combination. There are also definitions (or categories) of colors based on the color wheel : primary colour , secondary colour and tertiary colour. Some colours compliment each other to create an effect that is satisfying and pleasing to the eye, as well as making the colours appear brighter. Clashing colours have the opposite effect and can be used to create some very vivid creations.

An accent colour is a colour used in quite small quantities to lift or to add punch to a colour scheme. An accent colour should be in a complimentary colour and it works best if it's a bright, vibrant colour. On the other hand, neutrals are one of the easiest groups of colours, or non-colours to work with. They don't appear on the colour wheel and include Black, Grey, White and sometimes Brown and Beige. They all go together and can be layered and mixed and matched. No neutral colour will try to dominate over another.

Corporate identity

A corporate identity is the manner which a corporation, firm or business presents themselves to the public, such as customers and investors as well as employees. It is a primary task of the corporate communications department to maintain and build this identity to accord with and facilitate business objectives. A basic tenant of marketing is the establishment of a brand identity for products and services. Branding needs are not limited solely to the marketing of products. Corporate branding helps customers relate to a business and identify a wide range of product offers over time.

Typography

Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing, and letter-spacing, and adjusting the space between pairs of letters.

Wally Olins

Wallace "Wally" Olins, CBE (19 December 1930 – 14 April 2014) was a British practitioner of corporate identity and branding. He co-founded Wolff Ollins and Saffron Brand Consultants and served as their chairman. Olins advised many of the world’s leading organisations on identity, branding, communication and related matters. He designed logos for some of the world's largest and most influential companies including Orange, BT and the London Olympics organisation.

His first big job was as head of the agency that became Ogilvy and Mather in Mumbai, where he lived for five years. He returned to London and in 1965 co-founded Wolff Olins with Michael Wolff where he served as a chairman. He founded Saffron Brand Consultants in 2001 with Jacob Benbunan, an ex-colleague from Wolff Olins. He was a visiting professor at many Business Schools around the world and spoke on branding and communications issues globally.

Seite 12

Packaging/ corporate analysis

The graze box is "snacks that show off the tasty side of health and are delivered directly to you." AKA they found a way to packed snacks all in portion controlled packages. So when you feel like snacking there is a perfectly sixed portion, without too much fats or sugars. There ethos is that everything can be tasty without being artificial and fatty. They pride themselves on nutritious snacks in small portioned packets. They have managed to make the service personal by allowing the customer to pick their favourite snacks and create their own box, depending on their likes and dislikes.

Initially, in 2007, Graze started by selling boxes with four different snacks inside. Since then they have also gone into different ways of packaging including single snack boxes and plastic containers. Despite this the boxes are still made predominantly from cardboard with a small acetate aperture. They started being in organic brown colours but have evolved into more bright and eye-catching colours in recent years, however they still remain with colouring the boxes autumnal colours such and greens, oranges and yellows. The boxes are small in size, and have a flat-pack look with sharp edges and a smooth texture. The overall aesthetic appearance is attractive and organic to demonstrate the natural ethos of the range and also to allow the changeability that the customer values. It is very good for the purpose as it looks of good quality for its short lifespan, although the fini8sh wouldn't be satisfactory for a product that is meant to have a long lifespan, and then is easily recyclable and unfoldable once the internal products have been finished.

The price is minimal with a graze subscription starting at 3.99 per box, or you can also order on their website with products ranging from £2.49 to 12.99 on average. This price is on the expensive side especially as they are just buying a few snacks, however they are of good quality and the produce is tasty, also it is a trendy thing to buy and have so people are willing to pay more for it.

The product is suitable for every age group however I think that the product is aimed mainly at people seeking healthy options for their families or themselves. It is the first of this kind of product but there are now other competitors that are in the same market, however Graze is still the most famous brand due to its originality.

The product is good for the environment as all the internal product will be eaten while the external packaging can be recycled. It says this on the back with the mobs loop logo and even talks about the importance of using wood from sustainable forests. It also makes people more aware of the environment and looking after themselves which will benefit the planet long term. There are always health and safety concerns when working with food as it can be inedible or people can be allergic to the contenders, however Graze include all allergy advise on the website as well as on the packaging. There are very few safety issues concerned in the industrial construction as it just involves the painting and cutting of card board, the cutting and sticking of the acetate window and the cooking and creation of the internal snacks.

The products are relatively small with the original being 230x155x50 mm however they come in all different shapes and sizes now that the brand has expanded. In my opinion the product is well proportioned as it doesn't use excess material for packaging and fits all the internal contenders in an effective aesthetically pleasing arrangement. He designer has considered human ergonomics by making the box very slim height ways to allow the customer to carry it with one hand, this also allows it ti be posted through a letter box. Furthermore there is an easy open mechanism for the box as well as unsealable airtight containers for each of the snacks inside.

The company has worked very hard on creating a corporate identity that incorporates the natural, healthy aspects of the produce inside the box. They use natural coloured brown cardboard with small amounts of accent colouring to make it more attractive. They have also adapted the logo indecent years to include the look od something growing out of one of their letters to exaggerate their ethos. They have continued with this on the back where they talk about the customisability of the product as well as the importance of sustainability in the company.