Quiz
11
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Fragen in diesem Quiz (20)
1The strength of learning is heavily influenced by:
- Arepetition
- Bimagery
- Cimportance
- Dall of the given answers
2The traditional nuclear family is:
- Atwo adults of opposite sex, living in a socially approved relationship with their own or adopted children.
- Ban individual or group of people who share a common dwelling.
- Cthose members of a family that share the same residence.
- Dthe primary family plus other relations living in the same household.
3The underclass constitutes:
- Achronically disadvantaged groups outside the traditional class structure.
- Bthose under the working class.
- Cthe unemployed, homeless, sick and poverty-stricken members of society.
- Dall of the given answers.
4The usage situation deals with:
- Ahow the product is purchased.
- Bwho influences the product purchased.
- Chow we communicate to consumers about consumption.
- Dhow and when the product is consumed.
5The use of price as a surrogate indicator appears to decline with:
- Aincreases in visible product differences.
- Bincreases in prior product experience.
- Cavailability of additional product information.
- Dall of the given answers.
6To reach a consumer who decides to use the outlet first, brand second decision sequence for a TV purchase the manufacturer should:
- Adistribute in key outlets such as Harvey Norman.
- Borganise point-of-purchase displays in stores.
- Cconduct programs to strengthen existing outlets' promotion of their products.
- DAll of the given answers are correct.
7To reach a consumer who uses the brand first, outlet second decision sequence for a TV purchase the retailer should:
- Astock many key brands like Sony and Panasonic.
- Bdo cooperative advertising with the manufacturer.
- Cdo a price special for key brands.
- DAll of the given answers are correct.
8To use ideal attribute levels in product development:
- Aone of the steps is to assess a segment's ideal level of performance for key attributes.
- Bone of the steps is to create a product concept.
- Cone of the steps is to create an actual product based on a product concept.
- DAll of the given answers are correct.
9Transient feeling states that are generally not tied to a specific event or object are:
- Aattitudes
- Bmoods
- Cneeds
- Demotions
10Two-sided messages:
- Apresent both true and deceptive points about a product.
- Bare more effective with non-educated consumers.
- Care most effective at reinforcing existing attitudes.
- DNone of the given answers are correct.
11Using a celebrity as a company spokesperson creates special risks such as:
- AFew well-known personalities are admired by everybody.
- BThe celebrity's subsequent behaviour may increase the individual's credibility.
- CThe spokesperson may become so popular that the cost will exceed the benefit.
- DAll of the given answers are correct.
12Utilitarian appeals:
- Acreate an image of the product user.
- Bare more effective for value-expressive products.
- Cinform consumers of important benefits.
- DNone of the given answers are correct.
13Vicarious/modelling learning occurs in:
- Ahigh-involvement situations.
- Blow-involvement situations.
- Cboth high-involvement and low-involvement situations.
- Dreward-producing situations.
14Virgin extending from airlines into mobile phones and financial services is an example of:
- Aa brand leveraging strategy.
- Bstimulus discrimination.
- Clong-term learning.
- Dall of the given answers.
15Weber's law indicates that:
- Amarketers of grocery items must use unit prices.
- Bthe higher the level of an attribute, the more that attribute must be changed to achieve a just-noticeable difference.
- Cpackage changes should be done slowly.
- DNone of the given answers are correct.
16What does blind testing enable marketers to do?
- Alaunch new products unknown to consumers
- Bmeasure the opinions of blind consumers and their liking for certain attributes
- Cevaluate the functional characteristics of a product and determine whether a just-noticeable difference over a specific competitor has been gained
- DNone of the given answers are correct.
17When a consumer is so loyal to a particular brand that it is the only brand purchased, the marketer:
- Ashould look closely at the communications situation.
- Bmust consider the usage situation.
- Ccan redefine the consumer's task definition through advertising.
- Dcan ignore the situational influences.
18When are consumers predicted to take no action in the problem recognition process?
- Awhen the desired state exceeds the actual state
- Bwhen the actual state exceeds the desired state
- Cwhen there is no discrepancy between desired and actual state
- Dwhen the actual state is double the desired state
19When considering different cultures:
- Ainternational marketers must monitor local news.
- Bmarketers cannot follow a 'one size fits all' approach.
- Cmarketers need to gauge the impact of local events on overall strategy.
- DAll of the given answers are correct.
20When targeting a foreign market is important to consider all of the following except:
- Awhich consumer values are relevant to the purchase of this product.
- Bwhether consumers are aware of their own values.
- Cthe ways consumers can communicate about this product.
- DAll of the given answers need to be considered.
Informationen
- Beschreibung
- Quiz am 11, erstellt von Leo Yuan am 28/10/2017.
- Autor
- Leo Yuan
- Sprache
- English
- Aufrufe
- 16
- Bewertung
- Noch keine Bewertungen Bewerte dieses Quiz