Karteikarten
consumer behaviour - buying and disposing
Karten in diesem Stapel (6)
- 1Issues related to purchase and post-purchase activitiesantecedent states
purchase environment
postpurchase process - 2Antecedent statesif it feels good, buy it!
Mood/physiological conditions influences what we buy and how we eventuate products.
Mood/time/situational factors/shopping orientation - 3Purchase environmentshopping experience
point-of-purchase stimuli
sales interaction - 4post-purchase processcustomer satisfaction
disposal
alternate markets - 5shopping orientationeconomic consumer
personalized consumer
apathetic consumer
recreational shopper - 6—
Informationen
- Beschreibung
- https://www.goconqr.com/en/p/4238482-Consumer-Behavior---Attitude-flash_card_decks
- Erstellt von
- Tim Lutjens
- Aufrufe
- 64
- Tags
- Bewertung