Flashcards
consumer behaviour - buying and disposing
Cards in this deck (6)
- 1Issues related to purchase and post-purchase activitiesantecedent states
purchase environment
postpurchase process - 2Antecedent statesif it feels good, buy it!
Mood/physiological conditions influences what we buy and how we eventuate products.
Mood/time/situational factors/shopping orientation - 3Purchase environmentshopping experience
point-of-purchase stimuli
sales interaction - 4post-purchase processcustomer satisfaction
disposal
alternate markets - 5shopping orientationeconomic consumer
personalized consumer
apathetic consumer
recreational shopper - 6—
Information
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- https://www.goconqr.com/en/p/4238482-Consumer-Behavior---Attitude-flash_card_decks
- Created by
- Tim Lutjens
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