Flashcards
consumer behaviour - group influence
Cards in this deck (10)
- 1influences on consumer behaviourmarketing mix influences
sociocultural influences
situational influences
persona/psychological influences - 2influencesinformational influence: information provided by others
utilitarian influence: willingness to accept other opinion
value-expressive influence: use choice to express values consistent with group - 3reference group influencespublic necessities
public luxuries
private necessities
private luxuries - 4Public necessitiesstrong reference group influence on brand selected
weak reference group influence on product purchase - 5public luxuriesstrong reference group influence on brand selected
strong reference group influence on product purchase - 6private necessitiesweak reference group influence on brand selected
weak reference group influence on product purchase - 7private luxuriesweak reference group influence on brand selected
strong reference group influence on product purchase - 8power of reference groupsreferent power
information power
legitimate power
expert power
reward power
coercive power - 9conformitychange in beliefs/actions in reaction to group pressure
- 10—
Information
- Description
- https://www.goconqr.com/en/p/4238577-cultural-influences-on-consumer-behaviour-flash_card_decks
- Created by
- Tim Lutjens
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