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PR EXAM
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Questions in this quiz (14)
1What PR Model is being described?
-Used by PT Barnum
-Truth is not a priority
-Almost propaganda
-1800s
-distracts the public- APress Agentry Model
- BPublic Information Model
- C2-way Asymmetrical
- D2-way Symmetrical
2What PR Model is being described?
-leaves out bad information
-Favours truthfulness
-1900s- APress Agentry Model
- BPublic Information Model
- C2-Way Symmetrical
- D2-Way Asymmetrical
3What PR Model is being described?
-persuade audience that you are right
-scientifically manipulates
-Edward Bernays (Father of PR)
"A Hearty Breakfast"
-Used by many businesses- APress Agentry Model
- BPublic Information Model
- C2-Way Asymmetrical
- D2-Way Symmetrical
4What PR Model is being described?
-Based on interactive feedback
-Used by many businesses
-Arthur Page developed PR principles- APress Agentry Model
- BPublic Information Model
- C2-Way Asymmetrical
- D2-Way Symmetrical Model
5Check the ways you can ensure the success of an event.
- Astick to your event outline and stay in budget
- Bbe prepared for changes
- Cdon't be late and keep calm
- Dbe prepared for crisis
- Earrive early to rehearse and meet up
6[blank_start]Reason, ethics, and emotion[blank_end] are three arguments to change public opinion.
- AReason, ethics, and emotion
7The 5 common metrics to measure the success of an event are:
- A1. Satisfaction Surveys
2. Focus Groups
3. Ad Value
4. PR Value
5. Impressions - B1. Satisfaction Surveys
2. Awareness Studies
3. Ad Value
4. PR Value
5. Analytics - C1. Satisfaction Surveys
2. Awareness Studies
3. Ad Value
4. PR Value
5. Impressions
- A1. Satisfaction Surveys
8What is being repared ofr?
Prevention, Preparation, Response- AAn event
- BA crisis
- CAn issue
9Personal opinions, opinion leaders, and [blank_start]mass media[blank_end] are all ways to change public opinion.
- Amass media
10Corporate Social Responsibility: when a company operates in an [blank_start]economic[blank_end], [blank_start]social[blank_end] and [blank_start]environmentally[blank_end] sustainable manner
- Aeconomic
- Bsocial
- Cenvironmentally
11CSR includes:
-charitable [blank_start]donations[blank_end]
-[blank_start]environmental[blank_end] sustainablity
-[blank_start]economic[blank_end] investments in
communities (jobs)
-[blank_start]diversity[blank_end] and [blank_start]inclusion[blank_end] (gender, ethnicity, sexual orientation, etc.)
-commitment to [blank_start]employees[blank_end] and
[blank_start]labour practices[blank_end]- Adonations
- Benvironmental
- Ceconomic
- Ddiversity
- Einclusion
- Femployees
- Glabour practices
12[blank_start]Cause marketing[blank_end] is when companies partner with non-profit organizations for mutual benefit.
- ACause marketing
13A well developed PR plan includes:
1. [blank_start]Target audience[blank_end]
2. [blank_start]Objectives[blank_end]
3. Event [blank_start]outline[blank_end]
4. Event [blank_start]logistics[blank_end]
5. [blank_start]Budget[blank_end]
6. [blank_start]Measurement[blank_end]
7. [blank_start]Issues[blank_end] management- ATarget audience
- BObjectives
- Coutline
- Dlogistics
- EBudget
- FMeasurement
- GIssues
14CCO stands for [blank_start]compassion[blank_end], [blank_start]conviction[blank_end], [blank_start]optimism[blank_end]. It's used to respond to [blank_start]a crisis[blank_end].
- Acompassion
- Bconviction
- Coptimism
- Da crisis
Information
- Description
- Public Relations Quiz on PR EXAM, created by Marielle Graham on 09/12/2018.
- Author
- Marielle Graham
- Language
- English
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- 17
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