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New Product Development | Quiz
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Questions in this quiz (15)
1What do you mean by "New Product"?
- Aa truly new product
- Binnovated product from the existing one
- Cproducts which are washed and cleaned to look new
- Dboth (a) and (b)
2New products are new in "varying degrees"
- ATrue
- BFalse
3Which of the following *does not* come under the category of new products
- Anew to the world
- Bnew to the product lines
- Crepositioning
- Dcost additions
- Enone of the above
4The steps of the new product development process are:
1. [blank_start]_________________[blank_end]
2. [blank_start]_________________[blank_end]
3. [blank_start]_________________[blank_end]
4. [blank_start]_________________[blank_end]
5. [blank_start]_________________[blank_end]
6. [blank_start]_________________[blank_end]
7. [blank_start]_________________[blank_end]
8. [blank_start]_________________[blank_end]- AIdea Generation
- BIdea screening
- CIdea Screening
- DBusiness analysis
- Econtent testing
- FContent development and testing
- Gproduct regeneration
- Hmarket strategy and development
- Imarket strategy
- Jdevelopment
- Kproduct production
- Lbusiness analysis
- Mrepositioning
- Nproduct development
- Omarket size
- Pglobal competition
- Qmarket testing
- Rproduct testing
- Sglobalisation
- Tcommercialisation
- Uproduction
5Choose the challenges of the New product development process
- Amarket potential
- Btime
- Cglobal competition
- Dproduct development
- Ecommercialisation
- Fbusiness analytics
- Gprice
- Hdistribution
6[blank_start]_____________[blank_end] is the continuous and systematic search for new product opportunities.
- Aidea generation
7In screening idea, the companies normally face 2 serious errors which are [blank_start]_______________[blank_end] and [blank_start]_________________[blank_end] and they must try to avoid these.
- Adrop error
- Bgo error
8concept testing means presenting the product concept to target customers, physically or symbolically, and getting their reactions.
- ATrue
- BFalse
9In concept and development testing, [blank_start]________________[blank_end] are converted into [blank_start]________________[blank_end].
- Aproduct concept
- Bproduct idea
- Cproduct concept
- Dproduct idea
10choose the methods for Market testing.
- Atest markets
- Bmaking adjustments to market
- Cmarket analysis
- Dsales wave research
- Esimulated test marketing
- Fcontrolled testing marketing
11[blank_start]_________________[blank_end] is the process used by customers to determine whether to adopt an innovation or not.
- Aconsumer adoption
12At this stage, innovation is introduced to the consumer but there is no true knowledge of the product to the consumer. What stage of Consumer Adoption is this?
- AAwareness
- BInterest
- CTrial
- DAdoption
13At this stage, consumer is ready to try or test the new products, they practically examine it. They can buy the product or get free samples. What stage of consumer adoption is this?
- AAdoption
- BInterest
- Ctrial
- DEvaluation
14The stages of Product Adoption process are:
1. [blank_start]_______[blank_end]
2. [blank_start]_______[blank_end]
3. [blank_start]_______[blank_end]4. [blank_start]_______[blank_end]
5. [blank_start]_______[blank_end]- AInterest
- BAwareness
- Cinterest
- Dtrial
- Etrial
- Fevaluation
- Gsecurity
- Htrial
- Iadaption
- Jadoption
15label the graphs with the levels of the Consumer Adoption.
- Ainventors
- Binnovators
- Cearly adopters
- Dmajor adopters
- Eengagers
- Fearly learners
- Gearly majority
- Hearly inventors
- Ilater majority
- Jlate majority
- Ksenior citizens
- Llaggards
- Mlater seniors
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- Description
- BBA Marketing (UNIT-3 NEW PRODUCT DEVELOPMENT) Quiz on New Product Development | Quiz, created by Lisa B on 17/11/2024.
- Author
- Lisa B
- Language
- English
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