The main characteristic of a full-service advertising agency is that it

does not limit its services to promotion.

does not provide services to individuals.

specializes in providing creative services.

specializes in buying media time and space.

One reason why many businesses contract with advertising agencies is to obtain

copywriting services for advertising scripts and press releases.

agency has an objective view of the marketplace.

business can promote its products less expensively.

business will not need to prepare a promotional budget.

agency may represent one of the business's competitors.

Performance record and success with pervious clients

Quiz

Chad Collins 5 questions Updated 18 Jan 2017

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1A characteristic of a full-service advertising agency is that it contains a
1. Acreative department.
2. Btelevision studio.
3. Cprinting facility.
4. Dtalent agency.
2The main characteristic of a full-service advertising agency is that it
1. Adoes not limit its services to promotion.
2. Bdoes not provide services to individuals.
3. Cspecializes in providing creative services.
4. Dspecializes in buying media time and space.
3One reason why many businesses contract with advertising agencies is to obtain
1. Amarketing strategies.
2. Bfree publicity.
3. Ccopywriting services for advertising scripts and press releases.
4. Doperational advice,
4One of the benefits to a business of using an advertising agency is that the
1. Abusiness can promote its products less expensively.
2. Bagency has an objective view of the marketplace.
3. Cbusiness will not need to prepare a promotional budget.
4. Dagency may represent one of the business's competitors.
5Which of the following is a factor that businesses often consider when selecting advertising agencies:
1. AAccounting system
2. BPerformance record and success with pervious clients
3. CWork environment
4. DStaff organization