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SEM II 4.04 Objective Quiz

Chad Collins 8 questions

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Questions in this quiz (8)

  1. 1What is one question that a business must answer when identifying a potentially profitable target market?
    1. A“What is the reach and frequency of the advertising medium?”
    2. B“Does the product have form utility?”
    3. C“What are monthly variable expenses?”
    4. D“Is the market responsive?”
  2. 2Which factor should event marketers consider when identifying target markets for specific events?
    1. ABehavior
    2. BCulture
    3. CAttitude
    4. DCharacter
  3. 3Which situation is an example of a business using niche marketing?
    1. AA chemical manufacturer offers a line of hand soap that contains an antibacterial agent.
    2. BA national petroleum company offers credit cards for use at its gas and service stations.
    3. CAn athletic footwear company produces a line of shoes for children who play soccer.
    4. DA soft drink manufacturer advertises its product during a national television broadcast.
  4. 4One aspect of identifying a segment of a sports or event target market involves identifying which component?
    1. ARegional trends
    2. BSales forecasts
    3. CHeavy users
    4. DNew vendors
  5. 5When the Green Company selected its target market, it decided to ignore the segment differences and generate appeal with one offer. The company is using which type of marketing?
    1. AIsolated
    2. BNiche
    3. CIndividual
    4. DMass
  6. 6When a business selects a target market, the most useful or desirable market segments to a business are those that are measurable and which other feature?
    1. AConcentrated
    2. BUndifferentiated
    3. CAccessible
    4. DInflexible
  7. 7Which statement is true regarding niche marketing?
    1. AMarketers tend to consider broad focus to meet the needs of the niche.
    2. BMarket segments are subgroups of niche markets.
    3. CNiche marketers do not often customize their offerings.
    4. DNiche markets are small and may attract a few competitors.
  8. 8Entertainment marketers should identify their target markets after they have carefully examined which component?
    1. APast ticket sales records for similar events
    2. BAvailable data and research about the segment
    3. CRetired people with discretionary income
    4. DCustomized products that fit the needs of the market

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SEM II 4.04 Objective
Language
English
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