mind map

Business Writing

Instructional writing

Instructional business writing provides the reader with the information needed to complete a task. The task may need to be accomplished immediately or it may be for future reference.

This type of business document must break down a process into steps that are understandable to the reader. The written record must account for the reader's knowledge of the area, the scope of the task while integrating variations or potential problems.

(EXAMPLE) User Manual: a guide focused on allowing the customer to use a product. Effective user manuals are crucial to a good user experience and a happy customer. User manuals are often considered part of technical writing, which is closely related to business writing.

Informational writing

Persuasive writing

When people think of business writing, they often think of the persuasive writing category. These documents are generally associated with sales. The persuasive writing may be direct, with a focus on a specific item, or indirect, with a focus on developing the client relationship.

The goal is two-fold: to convey information and to convince the reader that the presented information offers the best value. The text is written to impress the reader and sway their decision.

Transactional writing

Everyday communication falls under transactional business writing. The majority of this writing is by email, but also includes official business letters, forms, and invoices. An easy way to quickly improve your transactional business writing is to take an online course.

These documents are used to progress general operations. They are also used to convey good and bad news, often associated with human resource processes.

Emails: documents used to quickly communicate information between staff or clients in business activities.

Press Release: a text written for journalists and media presenting new information. The text aims to persuade the reader to share the content through their own channels.

Minutes: a summary of the proceedings of a meeting. A record of discussions, decisions, and assignments for attendees and others.

Not all business writing requires action. A large volume of writing is created for reference or record. This category can include some of the less glamorous but still essential documents.

Recording business information accurately and consistently is important for marking progress, predicting future work, as well as complying with legal and contractual obligations.

I will use this type of writing to send emails that contain business information that is relevant to the business.

I will use this type of writing, because I will try to persuade the client to buy something.

I will use this type of writing to give out necesary information that will help the business.

I will use this type of writing because im going to give out instruction to help improve the work load.