Flashcards
BBS Online Advetising Flashcards
Cards in this deck (12)
- 1What is Pay Per Click (PPC) Advertising?Pay-per-click (PPC) involves websites or
web pages hosting ads for other companies. If someone clicks an ad, they will be
re-directed to the advertiser’s website. The affiliate recieves money if the ad is successful. - 2What is Email Advertising?This uses Emails to market the company. Many people view this as spam and junk if sent as unsolicited bulk emails. The customer information is generally obtained through third parties.
- 3What Are Pop-Ups and Banners?These are adverts that appear at the top of web pages or on a seperate window. Most of the time they aqre animated in order to capture attention.
- 4What Is Online Advertising?Online advertising is using the internet to promote products and services.
- 5What Are The Three Types Of Online Advertising?1) Email Marketing
2) Pay Per Click
3)Pop Ups/Banners - 6How might a company advertise on a search engine?A company might advertise on a search engine by paying for the priviledge to appear at the very top of a results page.
- 7How Might You Recognise A Paid Advert On A Search Engine?Besdide the result there will be a little icon. On Google for example this icon is a small yellow triangle with the word 'Ads'
- 8Which Style Of Advertising Utilises The Affiliate Model?Pay Per Click (PPC)
- 9What Is An Affiliate Website?An affiliate is the host company for a PPC advert.
- 10What Is A Disadvantage Of Using Emails To Advetise?People will almosgt always delete the advert rather than read it. If teh company sends repeat emails there is a large cance the company will be added to the junk/spam folder.
- 11What Is Spam?Spam is where identical messages are recieved by a large number of recipients.
- 12What Is Unsolicited Bulk Email?This is where emails are sent to a recipient without requesting them.
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- Flashcards on BBS Online Advetising Flashcards, created by Am1R5 on 19/09/2014.
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- Am1R5
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