Flashcards
Understanding Customer Needs
Cards in this deck (8)
- 1What are customer needs?The wants and desires of buyers of a product or the customers of a business
- 2What are the most common customer needs?convenient location
reasonable price
good range
good quality
knowledgeable and friendly customer service - 3What is market research?The process of gaining information about customers, competitors and market trends through collecting primary and secondary data
- 4What is primary research?Collecting primary data, data which no one else has collected
- 5What are the types of primary research?Surveys
Observation
Focus groups - 6What is secondary research?Collecting secondary data, information that is already available from other sources
- 7What are the sources of secondary research?Internet
Newspapers
Market reports - 8What are the different types of data?Qualitative data - information about opinions, judgements and attitudes
Quantitative data - data that can be interpreted numerically
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- GCSE Business and Economics Flashcards on Understanding Customer Needs, created by Ayo Aderemi on 30/08/2016.
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- Ayo Aderemi
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