Flashcards
Week 2
Cards in this deck (12)
- 13 parts of a conceptlabel
conceptual definition
operational definition - 2Labelway to refer to something (public opinion, media use, people)
- 3Conceptual Definitionwhat is the verbal meaning attached to concept label?
sometimes the label is enough, you don't need it. (intelligence: quantitative, analytical, verbal) - 4Operational Definitiontakes verbal meaning from conceptual definition and specifies the steps needed to measure/experience that concept. (develop steps for measuring conceptual definitions and devise a formula)
- 5Operational definition should do a good job representing the conceptual definition, if it doesn't we aren't measuring what we thought we were T/FTrue
- 64 Levels of measurementNominal
Ordinal
Interval
Ratio - 7Nominalweakest form
classifies people, things etc.
label for a category
refers to presence/absence of something
equivalence: everything in that category has to be equal
categories: exhausted and mutually exclusive - 8Ordinalrank on some dimension but not specific (horse race w/ no stop watch: 1st, 2nd, 3rd)
non specific measurements, you know the order but you do not know the distance between
has an order: any category can fall higher or lower to another
categories: exhausted and mutually exclusive - 9Intervalequal interval measurements
NO TRUE ZERO: when zero does not mean absence of the thing because you can go below it. (weather) - 10RatioDOES have a true zero, [[must have everything stated in interval]] ——— speed, distance traveled
- 11Why should you start at the highest level of measurement?you can start high and go low, but you cannot start low and go high
- 12How will 4 levels of measurements be used?chi squared data ——
pew data —— nominal/ordinal
analysis of variants (calculating mean) —— interval/ratio
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- Media and Journalism Flashcards on Week 2, created by Cassandra Solarte on 09/10/2017.
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- Cassandra Solarte
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