Audience Research

Audience Research

1. BARB

   • The Broadcasters' Audience Research Board (BARB) is the organisation that compiles audience measurement and television ratings in the United Kingdom. It was created in 1981 to replace a previous systems whereby ITV ratings were compiled by JICTAR (Joint Industry Committee for Television Audience Research), whilst the BBC did their own audience research.
   • BARB is jointly owned by the BBC, the TP companies, Channel 4, Channel 5, BSkyB, and the Institute of Practitioners in Advertising. Participating viewers have a box on top of their TV sets which tracks the programmes they watch.

2. Questionaires

   • Questionnaires is designed to get feedback and peoples opinions on ideas or popular discussions that take place.
   • Questionnaires are more quantitative as its more range for opinions.

3. Focus groups (Qualitative)

   • Focus groups are a group of people assembled to participate in a discussion about a product before it is launched,or to provide feedback on a political campaign, television series, etc.
   • Focus groups are designed for people to sit and discuss ideas and discuss things in the same social group. Its more qualitative because its discussing research.