Airbnb

Airbnb

1. The internal diagnosis of the company

   • The identity of the company aims to determine the type and basic characteristics of a company such as its age, size, type of property, legal structure, etc.
   • Identify the strengths and weaknesses of the company directly

2. The strategic profile of the company

   • Evaluation of the variables: by top management, normally using a scale of 1 to 5, representative of a very negative, negative, balanced, positive or very positive behavior of each variable, respectively
   • list of variables: these are the factors or key aspects, grouped by functional areas, whose correct functioning depends, to a greater or lesser extent, the potential of the company to achieve its objectives. The relevant strong and weak points of the company rest on them.
   • The interpretation of the strategic profile is simple. The peaks to the right that the figure presents with respect to the balanced value mean strong points, while the peaks to the left are representative of weak points

3. The analysis of resources and capabilities

   • Companies are different from each other because of the resources and capabilities they have at a given time, as well as the different characteristics of them. This idea responds to the concept of heterogeneity.
   • These resources and capabilities are not available to all companies under the same conditions. This idea is related to the concept of imperfect mobility

4. Identification of resources and capabilities

   • Identify and measure your own resources and capabilities, so that you know in depth your starting potential to define the strategy.
   • Evaluate them strategically, that is, determine to what extent they are useful, adequate and valuable to achieve a competitive advantage, maintain it over time and appropriate the returns it provides.