consumer behavior

consumer behavior

1. culture

   • a specific type pf marketing that is geared towards promoting a message to a certain group of potential purchasers from a particular culture or demographic

2. opinion leaders

   • an opinion leader is a well-known individual or organization that has the ability to influence public opinion on the subject matter for which the opinion leader is known

3. consumer market

   • is a marketplace consisting of household consumers who buy goods for individual of family consuption

4. belief

   • a descreptive thought that a person holds about something

5. bussiness buyer behavior

   • the concept of understanding the needs and wants of a bussiness and making appropriate purchases,which ultimately help a company get profits

6. consumer buyer behavior

   • is the sum total of a customer`s attitudes,preferences,intentions,and decisions regarding the consumer`s behavior in the marketplace when purchasing a product or service

7. new task

   • new task purchase is the one purchase decision that has not been done previously by the bussiness as they did not have the neeed for a new product/task

8. attitude

   • can be defined as the set of beliefs and emotions a consumer holds for a particular brand/product/service which determine the perception of that consumer towards the former

9. learning

   • changes in an individual´s behavior arising from experience

10. groups

    • a number of people or thiings that are loocated close together or are considered or classed together

11. lifestyle

    • denoting advertising or products designed to appeal to a consumer by association with a desirable lifestyle

12. Motive

    • buying motive relates to the feelings and emotions of people which generates a desire to purchase

13. new product

    • is a process of promoting and selling a p`roduct to a customer

14. perceptions

    • a mkt concept that encompasses a customer´s impressions,awareness and/or consciousness about a company or its offerings