NeuroMarketing

NeuroMarketing

1. Concept

   • As a definition, neuromarketing is a discipline that studies and predicts the behaviors and reactions generated in the face of marketing practices. It is about the application of neuroscience technologies to marketing.

2. Importance

   • The field of neuromarketing, sometimes known as consumer neuroscience, studies the brain to predict and potentially even manipulate consumer behavior and decision making. Over the past five years several groundbreaking studies have demonstrated its potential to create value for marketers.

3. Neuromarketing applications

   • Neuro-marketing to improve communication. .Knowledge of the brain to perfect customer behavioural segmentation. ... Creation of sensory brands. ... Sensory marketing in retail. ... Sales force efficiency reinforced by neuro-marketing. ...

4. Principles

   • Appeal to Emotion, Not Logic.
   • Reciprocity.
   • Social Proof.
   • Scarcity.

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