NEUROMARKETING

NEUROMARKETING

1. What is it? Neuromarketing is the application of neuroscience techniques to marketing.

2. Types

   • Auditory neuromarketing
     • It is the one that is based on everything that our sense of hearing perceives, everything that we hear. In shopping malls or supermarkets, music can influence purchasing decisions.
   • Kinesthetic neuromarketing
     • it is the one that is based on what we perceive with the sense of touch, smell and taste. Examples in actions could be product tastings and presentations where consumers and the public can smell, touch and taste.
   • Visual neuromarketing
     • It is based on how we perceive our surroundings with our eyes. How the sense of sight is able to capture everything.

3. Objective: Its objective is to know and understand the levels of attention that people show to different stimuli. In this way, it is about explaining the behavior of people from the base of their neural activity.