Email Marketing

Email Marketing

1. What is?

   • Is a segment of internet marketing
   • The use of email to promote products or services
   • It is direct mail done electronically instead of the postal service.

2. How it Works?

   • Can add a newsletter sign-up option to your website, for instance
     • Also can direct customers to social media profiles.
   • It's really cheap and easy
   • Newsletters are a simple and effective way to send updates about products

3. Still relevant

   • Has a really good conversation rate
   • Sometimes is more efficient than social media
     • In 2019 a study said that email marketing has a conversion rate of 2.3%

4. Strategies

   • Build an own list
     • It's important to don´t send information to an unsolicited email to don´t disturb
   • Follow the law
     • Follow the CAN-SPAM Act.
       • Have a nondeceptive subject line, providing a clear way to unsubscribe
   • Mix up messages
     • Build rapport with customers by sharing your expertise or that of others,
   • Follow a Schedule
     • Support to the consumers to know whats days they recive inf
   • Respect the privacy
     • Is personal information, you must respect it

5. If you do it well

   • Could be an effective sales driver.

6. If you don't do it well

   • Could come across as spam that annoys customers.

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