Content Analysis

Content Analysis

1. What is it?

   • It applies significance or meaning to information you have collected and helps to identify patterns in the text.
   • Its coverage includes both quantitative and qualitative approaches to analysis.

2. Potential

   • As a research technique, content analysis has been used in a variety of ways and within a number of contexts. It has been successfully used to analyse text and solve issues of disputed authorship of academic papers
   • Can be used as a powerful research tool to determine, from the content of a message, sound inferences concerning the attitude of the speaker or writer.

3. Sources

   • Interviews
   • Questionnaries
   • Focus Groups

4. Procedure

   • 1.- Decide on the unit(s)/level of analysis
   • 2.- Identify the concepts
   • 3.- Define the concepts
   • 4.- Decide whether to code for incidence or frequency of concepts
   • 5.- Establish Coding rules
   • 6.- Trawl through the information
   • 7.- Code the information
   • 8.- Analyse the results

5. Quantitative Models

   • Concepts are the issues, themes or concerns to be researched in an analysis.
   • Once the researcher has selected a number or set of concepts for coding, a decision has to be taken on whether to code for their incidence or for their frequency of occurrence

6. Qualitative Models

   • Is concerned with capturing the richness, and describing the unique complexities, of data.
   • Themes and issues can be determined more readily through a qualitative, more holistic, approach rather than by employing advanced statistical and analytical techniques.

7. Made By; Alan Castilla Ruíz

8. Uses

   • Provide qualitative and quantitative infornation from compilations of research
   • Analyze information from other sources
   • Help researches to reach a conlcusion via data