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Mind map

SEGMENTACION DE MERCADO

Rosa Conde Spanish

Map content

SEGMENTACION DE MERCADO

  1. DIVIDE

    • PEQUEÑOS
      • SEMEJANTES
        • CARACTERISTICAS
        • NECESIDADES

  2. Criterios

    • demografico
      • divide
        • edad
        • sexo
        • ingresos
    • Geografico
      • divide
        • areas
          • geograficas
            • independientes
    • Psicologico
      • divide
        • valores
        • actitudes
        • intereses
    • Conductual
      • divide
        • comportamiento
          • momento
            • compra

  3. mercado meta

  4. posicionamiento

    • presencia
      • mente
        • consumidor

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