presentations

presentations

1. IDEA DEVELOPMENT

   • Models or Prototypes
     • 1-It is a less formal method of development. 2- prototyping is a technique for understanding specifications. 3- a prototype can be eliminated. 4-a prototype acn be become part of the final product.
   • TECHNICAL VIABILITY
     • is evaluated before a certain requirement or idea to determine if it is possible to carry it out satisfactorily and in safe conditions with the available technology.
     • It refers to what attends to the technological and natural characteristics involved in a project. The study of technical feasibility is usually linked to security and control of what we are going to do; that is, to its characteristics, functionalities and physical properties and how we are going to do it.
   • MARKETING IMPACT
     • The marketing impact requires certain skills such as: research, concentration and interpretation by the staff involved in this situation.
     • The good planning and setting a time schedule can lead the organization to a global growth, both in structure and financial, one of the first aspects to take care of is the competition, direct and indirect, considering the stages of planning.
   • COST-BENEFIT
     • The cost/benefit analysis measures the relationship between the cost per unit produced of a good or service and the profit obtained from its sale.
     • analysis applies not only to business, but also to everyday decisions. For example, when choosing a restaurant for lunch. In this case, variables such as the quality of the food, the price, the distance, among others, will have an influence.

2. TRAINING

   • Osborn list of questions
     • The “Osborn Questions” are so named as they were defined by Alex Osborn. He is considered the creator of Brainstorming or Brainstorming when, apparently, he brought together his team to generate ideas that managed to save his advertising agency at the beginning of the 20th century.
       • Alex Osborn defined that, if before a brainstorming, brainstorming or brainstorming (or any idea generation technique) a series of questions about the problem to be solved were asked, a broader and clearer perspective of said problem was obtained. , thus facilitating the generation of ideas or solutions by the team.
   • The list of questions is as follows.
     • When? What kind of...? What kind of...? With what? Why? / Because it causes? For what? Which? In which? What? For what? / For which? About what? By means of what? Whose? / With whom? / To who? / For whom?
       • About what? What kind of...? Where? / From where? / Where? / Where else? For how long? Plus? / More often? How? Less? Everyone? / No one? How much? / How often? How far? Again? More difficult? / Easier?
   • Random word method
     • What is it?
       • The RANDOM WORDS or RANDOM INPUT technique is a variation of lateral thinking that is very easy to use. It is of great help to find new ideas, it gives us a different point of view
   • Techniques to get the random words
     • 1- Write lots of words on cards and put them in a ball or box. We close our eyes and they go out randomly. 2-Open a dictionary or newspaper to a random page and choose a word. 3-Use specific computer programs to obtain random words

3. CONCEPT DEVELOPMENT

   • Concept development is a process driven by a set of customer needs and target product specifications that are transformed into a set of conceptual designs and potential technological solutions
   • BENEFITS
     • 1-Enabling methodical investigation of all possible sources of solution ideas 2-Include all business stakeholders in the consideration and exploration of widely varying solution ideas 3-Evaluate previously rejectconceptsed solution 4-Effectively integrate fragmented solutions that are workable
   • PROTOTYPES AND MODELS
     • A development model establishes the order in which things will be done in the project, it provides input and output requirements for each of the activities.
     • A prototype is a preliminary version of an information system for demonstration or evaluation purposes.
       • 1- It is a less formal method of development.
       • 2- Prototyping is a technique for understanding specifications.
       • 3- A prototype can be removed.
       • 4- A prototype can become part of the final product.
   • BENEFITS OF PROTOTYPES
     • 1- Improved project tracking
     • 2- Receive feedback quickly
     • 3- Obtain reliable data
     • 4- Work better with development teams
   • IMPACT THEORY
     • Thus, the theory of social impact is useful to understand in which social situations a greater influence is produced.
       • The application of social impact varies from diffusion of responsibility to social loafing, stage fright or persuasive communication.
   • BRANDING STRATEGY
     • Most companies see brand strategy as an action to increase sales, however, the moment of purchase is only half of the way in the construction of branding.

4. Development of creative problem-solving ideas

   • Creativity techniques to develop ideas.
     • What are they? Creative techniques respond to the need of work teams to find the best solutions to certain problems.
   • Random word method
     • The development of this technique plans to associate any word or image that comes from a context in which it works, obtaining new mental relationships and new ideas of possible solutions.
   • Morphological tables
     • It is based on the conception that any object of our thought is composed or integrated by a certain number of elements and on the consideration that these have their own identity and can be isolated.
   • Analogy
     • What is it?
       • It is a comparison between objects, concepts or experiences. When establishing an analogy, the particular and general characteristics are indicated and the similarities and differences between the contrasted elements are established. Similarity is one of the bases of analogy
         • Example: White is to black as day is to night
   • Brainstorming
     • What is brainstorming?
       • Brainstorming is a group work tool that facilitates the emergence of new ideas on a given topic or problem. Brainstorming is a group technique for generating original ideas in a creative environment.