Mind map
#40. Attention is Selective
Mind map: selective attention in design
Map content
#40. Attention is Selective
People can focus on one thing, even when they are given several different distractions
Studies show, that someone will direct their attention away from their current topic and focus on things having to do with sex, food and danger
In order to keep ones attention with a given topic or design, you must make sure that they will want to focus on that particular thing. Make the design and overall layout inviting and appealing