Google analytics

Google analytics

1. Serve to

   • Provides, for free, the tools you need to understand the customer journey and improve the return on investment you get from your marketing strategy.

2. Function

   • Measure the impact of your website and the behavior of its users.

3. Achievements

   • Know your users
     • Explore the behavior
       • Measure interactions
         • Analyze Stock Performance

4. Requirements to use it

   • Know how the tool works, its terminology and elements.
     • Understand the type of business of the company, its objectives and its context.
       • Have analytical thinking to be able to cross data and perform logical analysis.

5. Advantage

   • It gives you the opportunity to obtain data and statistics from your website
     • It is the best ally when calculating the KPIS
       • It helps you better analyze the strategies you want to implement on your website
         • It is compatible with other Google web tools
           • You do not need to be a specialist in the subject to use it

6. Disadvantages

   • Real time: It is vital to have analytics in real time and not to be updated every so often a day.
     • Could respond to interests: Google Analytics belongs to Google and one cannot always trust 100% of some results or aspects related to the software.
       • Specific user information: Many web analytics tools allow you to collect information from users in a specific way. In the case of Google Analytics we have that serious limitation.
         • Has certain limitations in terms of suggestions to webmasters so that they can improve and optimize their Internet portals.