Websites

Websites

1. Website 2

   • Name: The Gorilla Organisation
   • Aesthetics
     • Large, bold, colourful lettering to create visual hierarchy, aesthetics and allow their message to resonate well.
     • A large, high-quality picture of a gorilla encompassing most of the home page which grabs the user's attention.
     • Bubble writing with surrounding boxes having curved edges, highlighting visual pleasure, cleanliness and a good layout.
     • Colours of blue, green and yellow used to evoke feelings of nature and environment for the user, as well as aesthetics.
     • Smooth, yellow buttons with curved edges that contrast well against the blue background, along with bold writing that stand out to the user (e.g. Donate, Legacy, Ship, etc.).
   • Website Features
     • An 'About Us' page, which shows the website's history, team, founder and resources.
     • A 'Shop' page, selling merchandise, products and purchases to assist wildlife.
     • A 'Contact Us' page, which allows the user to contact the website's team with their name, message and email.
     • Good use of colours, buttons, headings, text, font and layout.
   • User Experience (Website Design)
     • Easy to Navigate
       • A good layout with headings that allow the user to navigate around the website easily.
         • Under each heading is a brief description of different topics, which are short, concise and tidy (easy to read and visually pleasing).
     • A colour scheme of white, blue, yellow and green contrast well against each other, adding good aesthetics.
     • Informative text and imagery that keep the user interested.
   • General Pros and Cons
     • Pros
       • Good use of colours (blue, green and yellow) that contrast well with each other, evoke feelings of nature and allow for visual pleasure.
       • A well laid out website, with headings and titles that guide the user through the website.
       • Short, concise paragraphs that are neat, tidy and informative and don't cause strain on the eye.
       • Excellent use of high rendered images that allow the users to connect emotionally with the gorillas and website.
       • Accessible on both mobile and desktop devices.
     • Cons
       • A couple of the website's videos are unable to be viewed on different devices, limiting accessibility.
   • Context: A website focused on saving Gorillas from extinction, where it provides facts, statistics, donations and information regarding Gorillas and conservation efforts being made to save them.

2. Website 1

   • Name: American Bear Association
   • Context: A website dedicated to promoting a better understanding of black bears through education, observation and experience.
   • Aesthetics
     • Colours of beige, brown and green are associated with the environment and evoke feelings of nature.
     • A large, high-quality image close up on a black bear in the forest on the homepage, which grabs the user's attention and creates visual heirarchy.
     • The silhouette of a black bear in brown colour as their above the large image, which creates aesthetical value to the website and adds creativity.
     • Simple, well-spaced fonts and text to highlight professionalism, cleanliness prevent eye strain/ messiness,
   • Website Features
     • A 'Donate' page, where the user can send money to help fund support against habitat loss and other threats for black bears.
     • Headings that navigate the user through the website, like 'About Us', 'Events', 'Bear Info' and others. They enable the user to develop a deeper and better understanding of the website.
     • Good use of images, text, information distribution and layout that all for a good structure and easy user navigation.
     • Good use if colours to evoke feelings of the environment and nature for the user.
   • User Experience (Website Design)
     • Easy to Navigate
       • A row of well laid out organised headings to direct the user through the website.
     • Simplistic fonts and good spacing to create visual pleasure and prevent text from looking messy.
     • A good colour palette of green, beige and brown to link to the environment, as well as good contrasting with each other.
     • Detailed and descriptive test to inform the user about the website, their resources and mission.
   • General Pros and Cons
     • Pros
       • A good use of the colours brown and green to evoke feelings of the environment and promote aesthetics.
       • Inclusion of pictures, images and colour to promote aesthetics and keep the user intrigued.
       • Accessible on mobile and desktop devices.
       • Clear use of headings and buttons that are effectively able to navigate the user through the website.
     • Cons
       • Whilst the website is usually good with colour contrast, having brown text in front of a beige background creates a 'blended' appearance for the information, lowering its aesthetics.