Mind map
Switch
Map content
Switch
Problem Recognition
- Consumer Needs
- Willingness to further purchase games
- Objective Knowledge
- Previous Knowledge
- Background knowledge of company
- Motivational Theory
- Murry's primary/secondary needs
- Consumer Needs
Information Search
- Reference Groups
- co-workers, friends using the product
- Gaming Culture
- Reference Groups
Purchase Behaviour
- Influence of Trends
- Is the product currently trendy
- Memory
- Long term
- Exp using previous company
- Long term
- Influence of Trends
Information
- Description
- Mind Map on Switch, created by Ashtonio B on 16/04/2018.
- Created by
- Ashtonio B
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- Rating