Factors That Influence Consumers

Factors That Influence Consumers

1. Price

   • Determines whether or not an item is bought as the consumer generally would want to save/spend their money wisely.

2. Marketing

   • Advertisement can lure in customers to purchase their product/s.

3. Consumer Preferences

   • A female might want to purchase makeup to whereas a male might not.

4. Fashion Trends

   • Whatever is popular can influence what is bought because if most people have an item, you might want it too.

5. Convenience

   • If the item/product is easy to obtain, it can help with purchasing it as there are no difficulties preventing you.

6. Health, ethical and environmental

   • If the item/product helps with health, is ethical and environmental, this can lure consumers in wanting to help the environment.

7. Availability and cost of finance

   • If an item/product is available say for a limited time it may lure you in the purchase it before it's gone.