Awareness

Awareness

1. Driving factors

   • Convenience
     • Save time
     • no commute,parking and crowds
   • Saving money
     • Price comparison
     • Traveling expense
   • Privacy insure

2. Market segments

   • Interested and good experience with Internet
   • Older, wealthier
   • Higher risk tolerance
   • Orientation
   • Gender

3. Communication methods

   • television
   • clear message
   • online advertising

4. Behavioural differences

   • Size preference
     • Big buyers
   • Price sensitivity
     • Convenience and price
   • Brand loyalty
     • Screaning

5. Current awareness

   • perceived risk
   • intention to adopt retailer
   • brand awareness