Long-term Memory

Long-term Memory

1. Capacity = unlimited

   • Anokhin
     • Conclusion: No human yet exists who can use 100% of their brains potential suggesting that it's capacity is limitless

2. Duration = Unlimited

   • Baddeley
     • American P. ages 17 - 74 given a free recall test, list of names, photo recognition test, name list of ex school friends.
       • Findings
         • Names&faces
           • 15 years = 90% accurate
           • 48 years = 80% accurate
         • Free Recall
           • 15 years = 60% accurate
           • 48 years = 30%

3. Encoding = Semantic

   • Baddeley
     • Word List = Semantically similar and dissimilar words presented 4 times and recalled after 20 minutes
       • Findings
         • Words with similar meanings were poorly recalled compared to words with distinct meanings = LTM encodes mainly semantically

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