Mind map
Refining market segmentation
Map content
Refining market segmentation
PREMIUM - HORECA
- CORPORATE
- B2B Online & Partners
- B2B sales to partners, Sales via marketplaces, Partnerships with selected sales outlets, ...
- Purchase obligation: Alternative to single-use plastic, strong ecological desire.
- Online and points of sales
- Purchase obligation: Alternative to single-use plastic, strong ecological desire.
- B2B sales to partners, Sales via marketplaces, Partnerships with selected sales outlets, ...
- Canteen and Cafeteria, Incentive, Public sector, Hospital sector, Airports, Key accounts, ...
- Purchase obligation: Alternative to single-use plastic, strong ecological desire.
- Network, professional sector, professional associations
- Purchase obligation: Alternative to single-use plastic, strong ecological desire.
- B2B Online & Partners
- Take-away chains, Restaurants, Gastronomic restaurants, Delicatessens, Ice cream shops, Touristic areas, Parks, Leisure centers, Gourmet food-truck, etc...
- Purchase obligation: Alternative to single-use plastic, strong ecological desire.
- CORPORATE
Specific and unique value proposition
- Purchase motivation
- Partners
- Entry points for other segments
- Values, purpose, philosophy
- Ecology, EU, Premium, Exclusivity
- Values, purpose, philosophy
- Entry points for other segments
- Commercial accessibility
- Partners
- Solid, 100% compostable and natural products while maintaining the same comfort of daily use but with a reduced impact on our environment.
- Purchase motivation
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- Description
- Mind Map on Refining market segmentation, created by Guillaume Cooremans on 01/02/2021.
- Created by
- Guillaume Cooremans
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