Findings

Findings

1. WEBSITE

   • Full list of included features
     • Product screenshots
     • Pricing and plans
     • Features that should be listed but were often missing:
       • Amount of free space
       • Accepted file types
       • Maximum file size for individual file
       • Whether an additional software is needed to be able to upload files
       • Thumbnails for files
       • Strong emphasis on the social features
         • A comprehensive list of included sharing options and collaborative functions
   • Purpose of use
     • Why should user choose this service?
     • Clear target group : Who is this product designed for?
   • Selling points and statements in website vs. reality in service

2. FEATURE SELECTION

   • Sharing options
     • Social media
     • Direct link
       • Time bombing
     • Collaborative share
   • Delete account
   • Export all data
   • Tagging
     • Basig tagging
     • Geotagging
     • Facial recognition
   • Adding files
     • Drag&Drop
     • By using additional software
     • Selecting the files by using the OS finder
   • Automatic sync from selected folders in OS

3. TAKING INTO USE

   • Onboarding wizard and contextual tooltips
     • User scenario in real life : Are wizards and tooltips helping first time users or just cliked away?
   • Contextual instructions and tooltips
   • First impression of the product is highly important

4. USER INTERFACE

   • Location of the main To Go- actions
   • Navigating inside the client
     • Consistency between views
   • Preview thumbnails of the files

5. SECURITY AND PRIVACY

   • Links to the Privacy Policy and Terms of Service not visible enough in websites
     • Controversial information between the documents
     • Controversial information between legal documents makes them hard to interpret
     • Users are given a change to opt out from their information beings shared, but in order to know this users are required to carefully examine the legal documents