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Der Marketing-Mix

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Eidgenösischer Fachausweis Marketingkonzept Mind Map on Der Marketing-Mix, created by c.dimiele on 12/09/2015.
c.dimiele
Mind Map by c.dimiele, updated more than 1 year ago
c.dimiele
Created by c.dimiele over 8 years ago
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Resource summary

Der Marketing-Mix
  1. Marketing Mix
    1. Standard-Dominanz-Modell
      1. Kriterien
        1. Absatzbedeutung
          1. Freiheitsgrad
          2. Kategorien
            1. Dominante Instrumente
              1. Standard-Instrumente
                1. Komplementär Instrumente
                  1. Marginale Instrumente
                  3. Internationaler Marketing-Mix
                    1. Standardisierung
                      1. Geringere Forschungs- und Entwicklungskosten
                        1. Geringere Kommunikationskosten
                          1. Geringere Koordinations- und Kontrollkosten
                            1. Geringere vertriebskosten
                            2. Länderspezifische Differenzierung

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