Content Analysis

Content Analysis

1. What is content analysis?

   • significance or meaning to information you have collected and helps to identify patterns in the text.

2. Basic principles

   • Identify the topic of your research
   • Establish content categories
   • Test the categories generated
   • Collect data
   • Analyse content of data and provide results

3. Conceptual analysis

   • Incidence or the frequency of concepts
     • Stages in the conceptual analysis process
       • (1) Decide on the unit(s)/level of analysis
       • (3) Define the concepts
       • (2) Identify the concepts
       • (4) Decide whether to code for incidence or frequency of concepts
       • (5) Establish coding rules
       • (6) Trawl through the information
       • (7) Code the information
       • (8) Analyse the results

4. Qualitative content analysis

   • Qualitative research is concerned with capturing the richness, and describing the unique complexities, of data.

5. Relational analysis

   • relational analysis is established through an exploration of the links and relationships between a text’s concepts, words or phrases.

6. Relational analysis

   • relational analysis is established through an exploration of the links and relationships between a text’s concepts, words or phrases.
     • Stages in the relational analysis process
       • (1) Decide on the question
       • (2) Frame the analysis
       • (3) Decide which types of relationship to examine
       • (4) Code and categorise the text(s)
       • (5) Explore the relationships
       • (6) Code the relationships
       • (7) Analyse the relationships
       • (8) Map the relationships